Multichannel Marketing
3 Ecommerce Personalization Strategies
- Author:
- Armando Roggio
- Source:
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Personalized product recommendations may help shoppers discover products or services more quickly and boost ecommerce sales conversions.
Brands Pinning It On Pinterest
- Author:
- Ki Mae Heussner
- Source:
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Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers.
“I think for any company that has an e-commerce presence, they absolutely have to be paying attention to Pinterest,” said Rachel Tipograph, social media director at The Gap.
Pinterest - Should I Care?
- Author:
- Jessica Richards
- Source:
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There is another new social property vying for consumer attention by the name of Pinterest. As advertisers, we immediately start salivating when we hear about the user growth (11.7 million users as of January) and consumer engagement. It seems like it's hard to keep track of all the new players, but Pinterest should be hard for any marketing professional to ignore.
If you are one of the few who have not heard of it, there has been a ton of press recently: on TechCrunch, Mashable, and The Wall Street Journal.
Maximize Trigger Campaigns With a Multichannel Approach
- Author:
- Tim Suther
- Source:
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Two-thirds of customers are already behaving in a multichannel manner, yet the current best practice for triggered-based messaging is single channel in its approach. This is to the disadvantage of marketers who seek to use this approach to deliver relevance.
Blinded by Channel-Centric Marketing: the Eye of the Beholder
- Author:
- J-P De Clerck
- Source:
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When social media started to become ‘big’, a new species was born : the social media expert, also known as pundit, maven or guru. Many of them had a PR or blogging background and few had a (digital) marketing background.
There is nothing wrong with that. At least, until they started talking about…marketing. This new breed of opinion makers, often blinded by personal branding and influence scores, rapidly started shouting that the end of traditional digital marketing had arrived. Email was dead, blogging would follow and advertising was doomed.
