Mobile Email
How Brands Can Reach Consumers on Every Platform
- Author:
- Kimberly Ficarra
- Source:
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The current proliferation of media -- and devices on which to consume these media -- is great for advertisers. Reach has exploded as new and affordable consumer-facing technologies hit the market, from inexpensive smartphones to reasonably priced tablets. However, with added exposure comes the risk of saturation, which leads to a more competitive media marketplace.
Mobile Bar Code Scans Increase 300pc Year-Over-Year: Scanbuy
- Author:
- Lauren Johnson
- Source:
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Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.
Scanbuy’s trend report for the fourth quarter of 2011 focused on how publishers and marketers are using mobile bar codes and found a substantial increase in consumer packaged goods brands using QR codes to elevate their campaigns. The study also broke down mobile bar code statistics for users, including age, location and time.
Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders
- Author:
- Gabe Bertot
- Source:
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There are plenty of solutions out there when it comes to optimizing a website for mobile. Transcoding (or screen-scrapping) is one of the easiest and cheapest ways to go, but there's a catch, or actually five, which we will discuss in this column.
Transcoding is the process of adapting existing web pages to provide a mobile experience that works across many devices. The solutions out there are fairly similar.
Is Starbucks at the Forefront of Mobile?
- Author:
- Ben Staveley
- Source:
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With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
I love Starbucks and am a regular down at my local Starbucks(s) (note the plural).
I was very impressed to see this month that the company has embraced mobile technology throughout its stores with gusto.
Mobile Banking On Rise, Financial Giants Deliver
- Author:
- Mark Walsh
- Source:
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Chase, Citi and USAA ranked as the top bank or credit card brands when it comes to mobile services, according to a new study. On the brokerage side, Charles Schwab, ETrade Financial and Fidelity received top marks in the analysis by research firm Corporate Insight in its inaugural “Mobile Monitor” report.
Among asset management providers, TIAA-CREF and Vanguard were deemed the leading mobile brands.
