Shoeline.com Gain 46% More Facebook Fans with Single Email
Frank Malsbenden, President of Vision Retailing Inc., the parent company of Shoeline.com, shares the results of this Facebook email.
{ Click here to view email }
Subject line: “Love shoes? Follow us on Facebook and join the club!”.
Twitter DM:
A Billion Reasons for Twitter to be Happy
So it looks like Twitter has entered some rarefied air for sure. According to ReadWriteWeb and TechCrunch the micro-blogging juggernaut is moving into an exclusive club by securing a new round of funding ($50 million) based on a valuation of $1 billion (yup, it’s a b). No doubt, this will begin to stir the supporters and detractors alike.
Inbox Insider: Email Marketing Trends are Getting More Complex
One of the big things that emailers are talking about is email's place as social media becomes more prevalent. Currently, it is well positioned. After all, you can't have a Facebook or Twitter account without an email address. Email marketers are taking advantage of this with tools such as share-to-social, and helping to address the basic infrastructure of mailing within these networks.
To-Do List for Facebook and Email Integration
Facebook now has over 200 million members. With that many users, you know it isn't just for high school and college kids anymore. The fastest growing demographic is users age 35 and over, specifically women age 55-plus.






