Google Gmail Priority Inbox Brings New Meaning to Email Deliverability
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In an effort to reduce information overload in inboxes, search engine giant Google Inc. is launching a new, beta mail-organizing feature to help Gmail users better categorize messages they want to see most.
Long Live the King?
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According to new research from The Nielsen Company, though Email has long been the king on home computers, it's shifting quickly to social networking and online gaming. Americans spend 36% of their online time communicating and networking across social networks, blogs, personal email and instant messaging, up from15.8% just a year ago (43% increase)...
Click here to read the full article and see the charts.
Email Needs Improvement, Not Google Voice or Wave
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Those watching the Google Wave crash have posited that the communications platform failed because it was hard to use. Mashable founder and CEO Pete Cashmore said, "With its many dials and switches, mastering Wave was the web equivalent of programming your VCR." A valid point. Tech Crunch's MG Siegler argued the ambitious product was under-supported by Google. Another reasonable assertion.
How to Adapt to the Ultra Managed Inbox
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It's never been a question of knowledge, really. Email marketers have always known what to do to create amazing customer experiences. We know we need to segment, customize content, personalize the experience, and pull back on generic promotions. The reason why most email marketing doesn't do those things and resembles broadcasts more than dialogs is that we just never put our full effort into it. Pressure was low because the channel is inexpensive and broadcasts to the file earned plenty of short-term revenue.
IKEA Turns Consumer Behavior into Viral Marketing
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Have you ever played hide-and-seek at IKEA? I have, though not intentionally. The stores are set up in these funky little mazes that make it very easy to lose a husband or a child while shopping, so it’s no wonder that people have taken to playing the game there on purpose. This week, the idea rose to new heights when a person in Australia set up a Facebook event announcing a “massive” game at their local store. Since then, almost 4,000 people have signed up and the news has gone viral.
Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens
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"The Sixth Screen." Sounds like something from a sci-fi flick with Bruce Willis, doesn't it? But actually, no; this is as real as it gets and we are quickly moving from three screens to six screens fast and furious.
To see what's coming, we need a quick primer on what the multiscreen concept is all about.
Splashy Design, Disappointing Reveal
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Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has been used as a billboard to advertise Calvin Klein. I walk past this location every day on my way to and from the office. So I did the classic double take one day this summer when I was faced with a giant QR code rather than the familiar scantily clad Calvin Klein models.
Mobile is the World in Your Hands
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Last week, while I was having dinner with my sister, she held up her iPhone and said: “It's like having the world in your hands!” She's had it for about a month now, maybe a bit longer, and is still in that “oohhh…ahhhh” phase of enjoying a new toy.
Of course, that toy has proven to be helpful for business and personal uses—checking email, reading the news, accessing accounts.
Mobile devices have become what we “live and die” by.
Marketers Working Toward Social, Search Integration
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While the majority of b2b marketers are now using social media as part of their marketing efforts, they are still exploring how to integrate social with search and measure the results, according to an exclusive study by BtoB and Business.com.
A Marketer's Guide to APIs
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In recent months, I've had many conversations with marketers around the subject of triggered messaging. Inevitably these discussions get into the technical details and we start talking about APIs and such. Most email service providers (ESPs) offer an API (define). However, what that API can do and how it does it can vary enormously. The devil in such situations is in the details. Unfortunately, it seems marketers have often been left out (or perhaps tuned out) of the conversations about what APIs are, how they work, and why they're important.
What are Some Best Practices for Creating Email Landing Pages?
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Email campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events; to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among other reasons.
In Mobile Payments, Credit Card Companies Might be a Third Wheel
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If there's one thing major mobile carriers don't like to do, it's work together. But that appears to be what they're doing in the mobile payment space. Considering how tight the market is, that's a move credit card companies might not be too happy about. Because while credit card companies may need carriers to get into mobile payments, they may also soon learn those same carriers don't need them.
Verizon, T-Mobile and AT&T are entering into an agreement to let customers pay for products with their smartphones.
Behavioral Targeters Need to Find a Balance Between Helpful and Creepy
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Zappos knows what you did last summer. Or maybe what you did last time you were on the Zappos website. The shoe seller is just one of many companies that tracks customer activity online to serve more relevant advertising.
Such tools have has the ability to make product searches much easier online. But they also creep some people out. And behavioral targeters need to figure out the difference before regulators really start paying attention.
Study Says More Parents Embracing Mobile Coupons
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Once, coupons and offers delivered to mobile phones were used mostly by early-adopters of smartphones, predominantly young males.
No longer. Today, the demographic embracing mobile coupons is the same one most likely to be clipping them offline: parents with young children.
Gmail Gets New Look, Features
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There’s never a dull moment for Google’s Gmail team, which just debuted a new interface, along with a major upgrade to the Gmail Contacts application. “The updated Gmail interface now features three separate links for Mail, Contacts and Tasks at the top of the left sidebar, while the ‘compose mail’ and ‘add contact’ buttons have moved underneath these links,” reports ReadWriteWeb.
