Email Technology
Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders
- Author:
- Gabe Bertot
- Source:
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There are plenty of solutions out there when it comes to optimizing a website for mobile. Transcoding (or screen-scrapping) is one of the easiest and cheapest ways to go, but there's a catch, or actually five, which we will discuss in this column.
Transcoding is the process of adapting existing web pages to provide a mobile experience that works across many devices. The solutions out there are fairly similar.
Google+ Reaches 100m Users
- Author:
- David Moth
- Source:
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On the day Facebook finally filed for its IPO, an analyst signalled that Google+ is slowly creeping up on the number one social network.
Google+ watcher Paul Allen estimated in a blog post that the social network has reached 100m users, an increase of 10m since Google last announced membership figures just two weeks ago.
This means Google+ has been adding users at a rate of 750,000 per day.
Allen, who has been accurate with his previous estimates, works out the statistics by running analysis on the number of users with hundreds of different surnames.
NFC Adoption Rates Rising In Advertising, Marketing
- Author:
- Laurie Sullivan
- Source:
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Expect approximately 100 million near field communication-enabled (NFC) smartphones to ship in 2012. The forecast released by VDC Research suggests that consumer demand will create a "pull" effect for hardware manufacturers and application developers, as more brands attempt to influence buying decisions from mobile devices that can read the contactless chips and software driving the transaction or event.
The Answer to Inadequate Metrics
- Author:
- Tony Zito
- Source:
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With today's advanced technology, the best online display ads are rich with website-like capabilities, making ads personalized and allowing customers to have an interactive experience without ever leaving the page they're viewing. A recent Adobe study revealed that consumers who were exposed to interactive ads had stronger engagement, message involvement, and purchase intent than those who saw static ads.
The Future of Digital Messaging
- Author:
- Melinda Krueger
- Source:
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I am fortunate to work with great brands and brilliant marketers who ask questions like this:
When does email die?
Today email is the king of communications - it's fast, cheap and relevant - but how long will this last?
What are the other emerging channels?
What is the next email?
