Email Technology
Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce
- Author:
- Sherice Jacob
- Source:
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Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as they apply to media, applications and technology. SoLoMo combines the best of all worlds to deliver an experience that’s as natural to do on a mobile device as it is in real life; bridging the gap between user and website.
SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off
- Author:
- Samantha Murphy
- Source:
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Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo.
The phrase “hyperlocal search” emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo).
You Say “SoLoMo,” I Say, “I Hate My Life”
- Author:
- Anthony Ha
- Source:
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Working in tech does weird things to your vocabulary. Five years ago, if you’d told me that I’d become someone who talks about whether they have the “bandwidth” to get something done or promising to “ping” you later, I would have laughed in your face. Yet here I am, finding the bandwidth to ping people — like it or not, you adopt the language of the people around you.
Still, you’ve got to draw the line somewhere. And for me, the phrase SoLoMo (short for social-local-mobile, if you’re lucky enough to have never heard it) crosses that line and outrages all decency and common sense.
A Day in the Life of a Gmail Email
- Author:
- Andrew Munchbach
- Source:
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Electronic mail, or email to those in the know, has become so ubiquitous and transparent that many take for granted the effort and engineering required to make this near-instant communication medium a reality. In an effort to remind the general public about this digital miracle, Google (a company that knows a thing or two about the subject) has launched a new mini-site dubbed The Story of Send. The web novella leverages animations and videos to explain....
Managing a Modern Marketing Database
- Author:
- Jeff Fowler
- Source:
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For about a fifteen year stretch, starting in the mid to late '80s, database marketers had it easy.
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