Email Tech

Author:

Anna Talerico

Source:

Turning email clicks into conversions isn’t difficult; you just need to tightly match your email and your landing page experiences.
A landing page is the first page a visitor views after clicking an ad or email link. In order to turn email readers into paying customers, make your landing pages a direct reflection of your e-mail. A landing page is a continuation of the email; think of the email itself as step 1 and the landing page as step 2.