Facebook Is for Friends, Blogging Is for Benjamins
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The economic challenges of 2009 had more small businesses looking for less-expensive marketing tactics, especially social media channels. In fact, social media usage among small businesses doubled from 12% in 2008 to 24% in 2009, according to "The State of Small Business Report" from Network Solutions Center for Excellence in Service at the University of Maryland's Robert H. Smith School of Business.
Real-Time Messaging: Customer Engagement 101
New Customers, New Messaging, New Opportunity ... All in Real Time
In an age when consumers are able to interact in many channels and receive relevant information twenty-four hours a day, seven days a week, marketers must capitalize on each and every interaction; real-time messaging is the tool to do just that and more. As a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
Marketers Buzz About ROI
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US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.
How Word-of-Mouth Fuels Email Campaigns
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Customer reviews and other forms of word of mouth make great fodder for email campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of email and user-generated content include driving community participation and using trusted words of customers to market products.
Email encourages consumers to engage with your site – and your brand.
The Social Sphere of Students: College Kids Can Reach 671 Consumers
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A few weeks ago, MediaPost wrote about a new "University of Media" study, conducted by Mindshare's Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer. The study found that an average US college student has exactly 87 email contacts, 146 cell phone contacts, and 438 friends on social networks. The study aimed at finding out the consumer behavior and media exposure among college students aged between 18 and 24.
Marketing Budgets Spiral Toward Social
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Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).
Social Media and Email: Here We Go Again
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Yesterday, when writing about Kristin Hersant's post regarding the integration of social media and email marketing I referred to last month’s post regarding the, among email marketers now famous, report from Gartner.
And The Digital Marketing Survey Says: Revolutionize and Prosper
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What could be considered some positive news to have emerged from the prolonged, depressed national economy is the boost some marketing pros expect to see in the growth of digital marketing.
This is but one of the observations that came to light in the recently released “2010 Digital Marketing Outlook” report from the Society of Digital Agencies (SoDA). SoDA last year teamed with CMO.com to survey more than 1,000 senior marketing executives—from traditional and digital shops, as well as their clients—to gauge their investment plans.
Hey ISPs, Can I Get a Thumbs-Up?
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One of the most common questions I have received in over the past three months is "What is going to be different about email this year? REALLY different?"
The expectation, it seems, is that we'll claim impending victory over one of email's killer codes (i.e., video in email, mobile rendering). While I'm hopeful we'll make progress in these areas, don't cue the marching band yet.
Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution
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Cross-channel attribution is about attributing the credit for marketing results to where credit is due.
According to Forrester Research, about 87% of marketers and 85% of agencies misattribute credit: They either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner.
Marketers and their agencies make five common mistakes that can be avoided by deploying cross-channel attribution techniques.
1. Nonexistent or Nonusable Data
Results are In!!
The results are in from Email Institute's poll regarding Real Time Messaging and 48% of our readers find it to be an "Excellent Marketing Tool". Do you utilize Real Time Messaging in your marketing efforts? 26% of the respondents asked the question, "What is Real Time Messaging"? RTM is a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely. Read more about it here. What are your RTM experiences? I think it is a great engagement vehicle and differentiates ...
Is Email Marketing Becoming Less Relevant?
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39% of UK consumers claim that the marketing emails they receive are less relevant than they were 12 months ago, which suggests that brands need to improve to keep customers engaged.
According to an e-Dialog Email Attitudes Report, which surveyed 2,000 UK adults, there is a 34% increase in the number of people who are finding emails irrelevant to them, compared to the 2009 report.
Could Email Fatigue Give Social Media the Upper Hand with Marketers?
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Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.
The Multichannel Integration Imperative: 15 Actionable Ideas You Can't Afford Not to Know
The customer is in control of the shopping experience. So how can marketers improve the customer experience while also driving sales? Effectively using the data you have as well as capturing other key data is key to success. Learn from Epsilon's expert retail marketers - strategies and stories for improving the shopping experience for customers and grow sales.
