Email Research
Socializing Your Holiday Planning 2011
Epsilon Holiday Planning Webinar was so well received that we hosted a brand new follow-up event with a special emphasis on social media.
Holiday 2011 Wrap Up
A sigh of relief!
Holiday 2011 is over and by all measures it was a huge success. Transactions and sales increased, spending surpassed $1 billion for multiple days, email engagement was strong and mobile shopping grew substantially. And, from the select retailers tracked and reviewed by the Epsilon Team, we found some interesting trends and innovative holiday tactics for you to consider adding to your bag of tricks in 2012.
Digital Receipts
A New Vehicle for Customer Engagement
Retailers constantly search for innovative ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Retailers that want to create stronger bonds with consumers are bringing new technology and practices into the stores to do it.
Q3 2011 North American Email Trends and Benchmarks
A Clear View
Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q3 2011 North America Email Trends and Benchmarks Results which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.
The quarterly analysis is compiled from 5.7 billion emails sent by Epsilon in July, August and September 2011, across multiple industries and approximately 140 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
The Digital Marketer’s Program Strategy: Is There An App for That? No, But There’s a Map for That
Marketers that are tired of using the same bag of tricks to boost their marketing program results or are swimming in mountains of customer data can find the answers they need to rejuvenate their email programs with Epsilon’s latest on-demand Webinar.
Michael Lewis, VP/GM Client Services, Epsilon, leads the presentation on how to catapult stagnant marketing programs.
During the presentation, you will learn:
•Five reasons marketing programs level off
