Email Research
Email Spending Low, but Influence High in the UK
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Customers in the UK respond to interesting, relevant email messages
When it comes to online ad spending in the UK, email comes in at the back of the pack. eMarketer estimated in November 2011 that email spending (embedded ads only) accounted for just 0.4% of total online spending in 2011, a figure that will remain consistent through 2015. However, email’s reach far outstrips its budget.
According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey....
Testing Best Practices Take II - Frequency, Testing & Advanced Testing Approaches
Congratulations! You passed the test with your review of our Testing Best Practices – The Why, What & How Webinar. And now, you are ready to advance. First question for you – Can you name two types of advanced testing strategies in which you should integrate into your email marketing campaigns?
Delivery Success and Email Reputation Management
Reputation has to be earned, and can never be bought!
How can we improve our deliverability rate and performance? The world of deliverability can seem to be a battle between marketers and ISPs.
Segmentation Strategies & Techniques That Boost Lifecycle Marketing Dallas
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Curious how to develop better segmentation efforts that generate higher levels of engagement? Ever wonder how brands execute top performing campaigns that resonate with audiences? Tired of batch campaigns to your house file with diminishing returns?
If you answered “yes” to any of these questions then this Epsilon presentation is for you!
In this presentation learn about:
Q4 2011 North American Email Trends and Benchmarks
New Metrics Show Triggered Message Open Rates 96% Higher Than “Business as Usual” Messages
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