Email Marketing

Dissecting The Reasons Behind Unsuccessful Email Marketing Campaigns

Author:
Ian Mcgrath
Source:

Email marketing can often be a tough nut to crack. This is because there are multiple factors that determine the success of a campaign. Even extremely minor parameters like the time of delivery and the length of your subject line can have a huge impact on the success of your campaigns. Add to this the fact that one small technical mistake could sometimes have a huge impact. An extremely promising travel startup recently lost a chunk of their email subscribers when a technical flaw resulted in the same email being delivered dozens of times to each of their subscribers.

Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe List

Author:
Seamas Egan
Source:

Black Friday deals. Holiday sales. Travel promotions. New Years offers. This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their promotional emails alive—and out of the spam folder—will determine their ability to survive this season.
Avoiding the dreaded delete button is a taxing battle: 23% of consumers claim they get overwhelmed with holiday offers and just ignore them, whereas 31% look but rarely...

Publishers Struggle with Email Marketing Basics

Source:

Today’s digital consumers have forced publishers to move some of their marketing efforts away from print and toward online and mobile. However, September 2014 research from FOLIO:, sponsored by Lyris, found that publishers were still struggling with email marketing—a more “traditional” digital channel.
US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including ...

Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips

Author:
Emily Konouchi
Source:

Video can be key to conversions and sales, a recent study confirms. For email marketers, using video should be a no-brainer, but the email-video combo still feels like a rare pairing. Only 25% of marketers surveyed last year reported that they used video in their marketing, and a quick look at my own inbox supports that statistic.
But the emails with video are the ones that I (and many others) find most memorable, so why aren't more marketers using them? ....

What Customers Love (and Hate) About Marketing Emails

Author:
Natasha D Smith
Source:

Email continues to reign supreme as the method that shoppers prefer to receive messages from marketers. That's according to the results of a recent survey conducted by email platform Message Systems. Some 500 people responded to the poll on Google Consumer Surveys. Len Shneyder, director of industry relations for Message Systems, takes a closer look at some of those findings—stats that show shoppers prefer email communications from brands over any other type of message. The poll also revealed when consumers are likely to develop a poor opinion of a brand.

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