Email Marketing

5 Reasons to Use Automated Email

Author:
Mark Brown
Source:

ESPs are pushing marketing automation as a primary selling point, and major players like SMTP are moving fast to acquire automation solutions from promising, young enterprises.
This is because automation can reach millions of prospective leads, target them based on their preference, actions, and personal information and then automatically tailor an email's content right down to a person's interests.
Marketing automation is the future of relationship marketing because it gives customers what they want: choice.

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

Author:
Margaret Farmakis
Source:

Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.

16 Most Important Email Marketing KPIs for Your Business

Author:
Christopher Ratcliff
Source:

Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that ...

How Big Data Can Enhance B2B Email Marketing

Author:
Sandy Gibson
Source:

For the past two years, big data has been the biggest buzzword in digital, but rarely is it applied to email marketing. When only 25 percent of businesses are putting their own data into timely action, it's clear that most marketers still aren't aware of their missed opportunities. Even savvy CPG marketers are missing out here, and B2B marketers are well behind the eight ball. Forrester has found that B2B marketers repeatedly give themselves low marks for their usage of analytics data.

8 Email Marketing Myths Debunked

Author:
Elyse Dupré
Source:

When it comes to email marketing, separating fact from fiction isn't always easy. Statistics, reports, and media each can paint extremely different pictures—rather than setting clear standards and practices for email marketers. To help sift out the truth, here's a demystified look at eight of the most common email marketing myths.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.