ESPs are pushing marketing automation as a primary selling point, and major players like SMTP are moving fast to acquire automation solutions from promising, young enterprises.
This is because automation can reach millions of prospective leads, target them based on their preference, actions, and personal information and then automatically tailor an email's content right down to a person's interests.
Marketing automation is the future of relationship marketing because it gives customers what they want: choice.
Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that ...
For the past two years, big data has been the biggest buzzword in digital, but rarely is it applied to email marketing. When only 25 percent of businesses are putting their own data into timely action, it's clear that most marketers still aren't aware of their missed opportunities. Even savvy CPG marketers are missing out here, and B2B marketers are well behind the eight ball. Forrester has found that B2B marketers repeatedly give themselves low marks for their usage of analytics data.
When it comes to email marketing, separating fact from fiction isn't always easy. Statistics, reports, and media each can paint extremely different pictures—rather than setting clear standards and practices for email marketers. To help sift out the truth, here's a demystified look at eight of the most common email marketing myths.
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