Marketers that feel there is just not enough time to spend on email marketing, you may be slightly comforted to know that you are not alone.
The bid to keep up with the evolving nature of email marketing is a challenge many organisations are struggling with, according to marketers that attended Econsultancy’s Festival of Marketing.
Several senior client-side marketers gathered together for Digital Cream during the Festival, where email marketing, among other topics, was discussed at great lengths...
Yesterday, I posted the big 3 highlights from Epsilon’s just released Email Trends & Benchmark Report.
As a marketer, I enjoy comparing my campaign metrics to the industry as whole and, in particular, I like learning which verticals have the best email performance so I can look to brands in those sectors for fresh ideas.
Epsilon’s just released Q2 2013 Email Trends & Benchmark Report is the classic good-news/bad-news story—strong open rates mixed with declining click-through rates.
The email channel continues to be a top ROI performer—second only to SEO—but still struggles with lack of engagement. Still, there are signs that marketers are slowly making headway in this area.
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