Email Marketing

Email Marketing: Creating a customer profile

Author:
Jessica Lorenz
Source:

At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world.
“Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile of the user to understand exactly where they’re coming from at the exact time, and historically where they’ve spent their online consumptive ...

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Author:
Lauren Tympel
Source:

A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns.
But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction....

Q3 2014 Email Trends and Benchmarks

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According to our recent email trends and benchmarks report, open rates rose 6.5 percent, yet click rates saw a modest decline year over year—both likely the result of increased mobile device usage.
 
Download the full report to learn:

  • How your email program compares to some of the world's top brands
  • The best and worst performing email message types
  • The trend that requires marketers to be smarter and more targeted than ever

 

Mobile Responsible for Rise in Email Open Rates

Author:
Andrew Corselli
Source:

Mobile devices not only hinder human interaction and leave users susceptible to data/privacy breaches, but they're also the culprit behind declining click rates and rising open rates, according to a recent report.
 

Mobile shoppers respond to emails designed with them in mind

Author:
Katie Evans
Source:

Online retailers who don’t consider how messages will render on mobile devices when crafting e-mail campaigns are not considering about 50% of their audience. Some retailers are using new technology to better target consumers opening e-mails on smartphones and tablets.
Like retail sites, e-mail isn’t just for desktop PCs anymore.
53% of total e-mail opens occurred on ...

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