At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world.
“Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile of the user to understand exactly where they’re coming from at the exact time, and historically where they’ve spent their online consumptive ...
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns.
But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction....
According to our recent email trends and benchmarks report, open rates rose 6.5 percent, yet click rates saw a modest decline year over year—both likely the result of increased mobile device usage.
Download the full report to learn:
- How your email program compares to some of the world's top brands
- The best and worst performing email message types
- The trend that requires marketers to be smarter and more targeted than ever
Online retailers who don’t consider how messages will render on mobile devices when crafting e-mail campaigns are not considering about 50% of their audience. Some retailers are using new technology to better target consumers opening e-mails on smartphones and tablets.
Like retail sites, e-mail isn’t just for desktop PCs anymore.
53% of total e-mail opens occurred on ...
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