Email Marketing

50+ Epic Email Marketing Best Practice Tips, Stats, Blog Posts and More

Graham Charlton

We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
This post covers best practice tips, useful stats, case studies and reports on the subject.
Enjoy! ...

Why Your Email Marketing Needs to Get Personal

Erik Severinghaus

When we try to imagine the future, the idea of widespread personalization often comes to mind. In the future, Siri turns into Her, and the Jetsons' space house has poured George’s morning espresso by the time he gets out of his space bed.
We're drawn to the idea not just because it sounds great but because it’s believable. Even today, personalization is changing the way we communicate, live, and shop. Our smartphones can learn our names, our smart homes can adjust their temperature based on the time of day, and the espresso thing is only a matter of time....

Prevent Gmail Clipping Your Message with an Email Diet

Michael Linthorst

mail clips HTML emails that are larger than 102 KB. And while this in itself of course isn't good news, it gets worse because it also hurts your email reputation.
Are your emails too large? Time to put them on a diet!
Gmail users might have noticed that the email provider sometimes clips emailings, and inserts the message 'message clipped', accompanied by a link to the full version of the email...

How to Optimize Your Email Marketing Strategy with Data

Emma Tzeng

Trying to reach your customers through email can often times feel like shouting into a deep, dark well. Your message is loud and clear, yet it’s impossible to guess who’s at the receiving end or if anyone is even listening to begin with.
To add insult to injury, the odds are stacked against you: 61% of people report that disinterest is their most common reason for not opening an email, followed by email overload (45%).
So how do you...

Your Back-To-School Email Supply List

Kara Trivunovic

Well, it's that time of year again. This year, the school supply list was surprisingly long and detailed, much more so than in years past, down to a very specific pencil sharpener that my twins were required to have for second grade and the 4GB thumb drive my daughter had to have for fourth grade. Initially, I was slightly annoyed by the specificity and length of the lists. I knew at a glance that I would have to go to at least three stores to get everything knocked out. And I’ve waited too long to order anything online.

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