Recently, a colleague forwarded a product recommendation email that left me in stitches! The message was sent seven days after he purchased a Wet/Dry Vac, thanking him for patronizing the local establishment. It provided five layers of recommended items. Some were right-on, some were totally wrong, and some were just downright funny.
How to invest your assets to obtain the best ROI
As a consumer products manufacturer, you face mounting pressure from retailers to improve your product sales. You’re in a constant battle for shelf space, and you must justify your brand. While you may concentrate on achieving your sales volume goals, that threshold don’t help you understand where to grow other areas of your business to capture a greater share of wallet.
From Mass Communication to Individual Conversation
Today's consumers have more options than ever for receiving and viewing their email. As technology and devices evolve, it is important that marketers understand how best to connect with and engage customers. With all the variables that affect and drive email response, it's critical that marketers learn how to effectively target the right person at the right time.
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