Email still converts better than social media marketing (or search for that matter), but do you know what really works?
Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.
Why social media marketers should focus on email marketing:
DJ tells a story of when he heard Jeff Pulver talk about his famous quote, “You live and die by your database.” DJ explains how it’s a phrase that he probably says at least once a week. The reason it’s so important is because when it comes to marketing, email is your database.
You have a virtual database of social media followers, but your database is your email contacts. Email is the glue that binds everything together....
In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what actually works in terms of bringing in revenue.
However the new Econsultancy/Adestra Email Marketing Census again highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 18% of respondents stating that email accounted for over 30%.
Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more than 40 years ago, e-mail.
Berry’s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom “social front page” on the web. But less than a year after launch, the company decided it needed “RebelAlerts;” still a social mashup, but sent out the good old fashioned way, over e-mail...
SUMMARY: The 2012 U.S. presidential election is over and MarketingSherpa has pulled insights from Obama for America’s email strategy to help your marketing in 2013.
We sat down with the campaign’s email director to see how his team raised hundreds of millions of dollars in a matter of months. Inside, we show the best segments the team uncovered, and how one tactic increased conversions 300%.
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