Email Marketing

6 Sins that Email Marketers Commit Every Day

Author:
Mark Brown
Source:

I believe it was Billy Joel who said, "You're not the only one that makes mistakes, but they're the only thing that you can truly call your own," before belting into the rest of the song about second chances. Well Billy, that's not necessarily true.
There are a slew of common mistakes that the majority of marketers make every day and they can be as detrimental as a clown trying to navigate a minefield. Thankfully, Mr. Joel got one thing right, especially when it comes to crafting and sending emails. Read on to find out what these common errors are and what you can do about it....

9 Email Marketing Rules You Have to Implement Today

Author:
Courtney Wiley
Source:

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)...

Email Opens Have Increased While Clicks Remain Static

Author:
Perry Simpson
Source:

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Q1 2014 Email Trends and Benchmarks

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Email continues to thrive as a vital touchpoint in the customer journey.
 
However, the number of touchpoints is constantly expanding. Consumers today engage with brands via email, social media, online display, websites, mobile, in-store displays and more at various stages of the marketing funnel.
 
Fill out the form to the right, or sign in and click submit to download this research.
 
 

The Retail Transformation

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Building long lasting brand loyalty
 
Consumers are interacting every second, of every day with technology that connects them to friends, family, and their favorite brands. Leverage the excitement and opportunities of this digital age.
 
 
Download our latest report and infographic to learn about:
 

  • Leveraging the excitement and opportunities of this digital age
  • Marketing to the individual
  • Closing the gap on customer expectation

 

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