Yesterday, I posted the big 3 highlights from Epsilon’s just released Email Trends & Benchmark Report.
As a marketer, I enjoy comparing my campaign metrics to the industry as whole and, in particular, I like learning which verticals have the best email performance so I can look to brands in those sectors for fresh ideas.
Epsilon’s just released Q2 2013 Email Trends & Benchmark Report is the classic good-news/bad-news story—strong open rates mixed with declining click-through rates.
The email channel continues to be a top ROI performer—second only to SEO—but still struggles with lack of engagement. Still, there are signs that marketers are slowly making headway in this area.
Recently, a colleague forwarded a product recommendation email that left me in stitches! The message was sent seven days after he purchased a Wet/Dry Vac, thanking him for patronizing the local establishment. It provided five layers of recommended items. Some were right-on, some were totally wrong, and some were just downright funny.
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