Email Marketing

3 Cyber Monday Mistakes to Avoid

Jim Davidson

When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.
Unlike Black Friday, which now takes over most of November, Cyber Monday has maintained a stronger one-day shopping event concept. Yes, Cyber Week sales give consumers more days to save after Cyber Monday has passed and many retailers will launch Cyber Monday sales the weekend prior to the actual day, but these bleeding edges have not spilled over as much as Black Friday and Thanksgiving have in past years.

Seven Skills Marketers Need to Succeed [Infographic]

Verónica Maria Jarski

What are the most important skills that a marketer needs?
The following infographic by Formstack highlights seven skills that companies expect from their marketers.
The ability to understand data ranks high on the list. "Research predicts a shortfall of up to ...

Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

Courtney Wiley

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.
Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.
Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with ...

How to Properly Measure Opt-Ins to Improve Campaigns

Kristina Knight

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.
Kristina: Opt-ins have been around for a long time in email - what trends are you seeing with companies using opt-in strategies?
Stacy Adams, Vice President of Marketing, MBlox: Beyond regulatory compliance, opt-in strategies are interesting because they...

5 Reasons Why Content Marketing Should Elevate Your Email Program

Simms Jenkins

Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content.

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