Email Marketing

13 Email Marketing Hacks That Can Help Double Your Response Rates

Emma Snider

INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.
Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz.
There were a lot ...

Top Struggles for Email Marketers

Kristina Knight

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists.
According to a recent MarketingSherpa report email marketers are banking on email; on average email marketers report campaigns deliver a 119% return on their investment. But despite the face that email is paying off, many brands continue to struggle with simple email campaign implementation....

Email : The Digital Glue That Holds All Communication Together

Allen Nance

If email isn’t your number one priority, it’s time to shift gears and focus solely on email.

Retail Marketers' Top Digital Channels

Ayaz Nanji

Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole and Gigaom Research.
Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last.
Email marketing has been popular as well, with 31% of ...

How to Stay Competitive in the Email RFP Process


"The Princess and the Pea" is a fairy tale told by Hans Christian Andersen. It's the story of a prince who finally finds a princess to marry all because of a very surprising test (in the case of an RFP, we'd call it a requirement). According to Wikipedia:

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