Email Marketing
Microsoft Puts Aside Rivalry, Integrates Google Chat In Outlook Email Service
- Author:
- Laurie Sullivan
- Source:
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Microsoft has added Google Chat to support its Webmail email service Outlook.com in hopes of converting Gmail users. Users can log in with their Google account, see their Google contact list along the right rail of the e-mail window and begin chatting with those contacts right from Outlook.com.
How Do You Write the Perfect Headline?
- Author:
- Barry Feldman
- Source:
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Perfect? Wouldn’t it be subjective to say what’s perfect? Nah.
From the point of view of a marketing writer of 25 years (yeah, that’d be me), a headline has one objective: inspire the reader to read the next line.
This applies to your email’s subject line or your blog post title in the biggest way. It applies to social media because it’s your headline that will most likely be shared and clicked—or not.
Target Uses Email to Promote New Discount Feature
- Author:
- Zak Stambor
- Source:
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Target Corp. today began testing Cartwheel, a discount service with a Facebook twist, in an attempt to drive shoppers into its stores.
5 Things Customers Need to Hear You Say in Your Email Newsletter
- Author:
- Miranda Paquet
- Source:
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When it comes to connecting with your customers, engagement is the language you need to know.
So, how can you become fluent in engagement quickly to get your emails opened and acted upon?
Following language school, Fluent City’s, tips on creating an engaged audience is a great place to start!
In addition to offering fun after-work language classes for adults in New York City, Boston, Philadelphia, and Washington DC, Fluent City keeps their fans engaged across all four cities with their informative and fun email newsletters.
Subject Lines Aren’t About Getting Your Email Read
- Author:
- Tim Watson
- Source:
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Ever heard someone say the purpose of the subject line is to get the open? This is short sighted and the purpose and impact of the subject line goes much deeper. The thinking behind a subject line should be more than “what will make someone read this email?”
A case in point is some work I’ve recently completed for Coinks Deals. I’d like to share with you what was learnt about subject lines and how to best communicate with a large dormant database.
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