As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)...
Email continues to thrive as a vital touchpoint in the customer journey.
However, the number of touchpoints is constantly expanding. Consumers today engage with brands via email, social media, online display, websites, mobile, in-store displays and more at various stages of the marketing funnel.
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Building long lasting brand loyalty
Consumers are interacting every second, of every day with technology that connects them to friends, family, and their favorite brands. Leverage the excitement and opportunities of this digital age.
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- Leveraging the excitement and opportunities of this digital age
- Marketing to the individual
- Closing the gap on customer expectation
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