I believe it was Billy Joel who said, "You're not the only one that makes mistakes, but they're the only thing that you can truly call your own," before belting into the rest of the song about second chances. Well Billy, that's not necessarily true.
There are a slew of common mistakes that the majority of marketers make every day and they can be as detrimental as a clown trying to navigate a minefield. Thankfully, Mr. Joel got one thing right, especially when it comes to crafting and sending emails. Read on to find out what these common errors are and what you can do about it....
As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)...
Email continues to thrive as a vital touchpoint in the customer journey.
However, the number of touchpoints is constantly expanding. Consumers today engage with brands via email, social media, online display, websites, mobile, in-store displays and more at various stages of the marketing funnel.
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