Email Marketing

9 Email Marketing Rules You Have to Implement Today

Courtney Wiley

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)...

Email Opens Have Increased While Clicks Remain Static

Perry Simpson

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Q1 2014 Email Trends and Benchmarks

Bookmark and Share

Email continues to thrive as a vital touchpoint in the customer journey.
However, the number of touchpoints is constantly expanding. Consumers today engage with brands via email, social media, online display, websites, mobile, in-store displays and more at various stages of the marketing funnel.
Fill out the form to the right, or sign in and click submit to download this research.

The Retail Transformation

Bookmark and Share

Building long lasting brand loyalty
Consumers are interacting every second, of every day with technology that connects them to friends, family, and their favorite brands. Leverage the excitement and opportunities of this digital age.
Download our latest report and infographic to learn about:

  • Leveraging the excitement and opportunities of this digital age
  • Marketing to the individual
  • Closing the gap on customer expectation


Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.