Email Marketing

The Best (and Worst) Words to Use in an Email Subject Line

Author:
Natasha D. Smith
Source:

Marketers need to be black and white about the value of an email message. And there's no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy Worx reveals which words are more likely to prompt an open—and which ones simply turn readers off.
The study shows that “a single word can make a dramatic difference,” said Dela Quist, founder and CEO of Alchemy Worx, in a written release. But Quist and his team insist that even prolific testing methods, like A/B testing, aren't enough to determine which words work the best and ...

7 Do's and Don'ts of Email Deliverability

Author:
Ginger Conlon
Source:

“The more email you send, the less money you'll probably make.”
Why this bold assertion from Spencer Kollas, VP of global deliverability, Experian Marketing Services? During his session at DMA's Email Evolution Conference 2015, Kollas explained that due to the volume of email that Internet service providers (ISPs) need to parse through—99% of which is true spam (i.e., scam mail)—ensuring that your marketing is actually welcomed by your customers is essential. “ISP want to protect their users,” he said.

Is Email the Missing Link?

Author:
Dave Hendricks
Source:

Email is no longer just about sending messages - it's about its future as a digital connective tissue.
 
The durability, usefulness, and breadth of email never fails to impress me. The community of email marketers impresses me even more in its ability to keep pressing on toward the original mission with such zeal. Unlike so many ad technology categories, there seems to be an addressable – and profitable – market for more email companies than you can imagine. I’ve counted at least 359 email marketing companies in ...

Email: subject line analysis reveals the best, and worst, words to use

Author:
Helen Leggatt
Source:

Using data from Touchstone, a subject line analysis tool, Alchemy Worx has come up with a list of words that can help or harm campaign performance. The data comes from the Touchstone database of over 21 billion emails across multiple sectors. The tool is used by 2,500 or so email marketers to optimise email subject lines.
"The subject line is the most important part of an email and the data from Touchstone analysed the subject line in its entirety to show that ...

7 Lessons From Email Marketing Innovators

Author:
Elyse Dupré
Source:

To be at the top of the inbox, email marketers have to be at the top of their game. And the three finalists of the Direct Marketing News 2015 Marketing&Tech Innovation Awards, Email Marketing Innovation category, are there.
Jeremy Wilson, director of creative strategy for customer engagement agency OgilvyOne Worldwide, interviewed the contenders during at panel discussion at DMN's Marketing&Tech Innovation Summit in New York and asked them for their email expertise. Here are seven messaging musts they shared....

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