Email Marketing

How to Properly Measure Opt-Ins to Improve Campaigns

Author:
Kristina Knight
Source:

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.
Kristina: Opt-ins have been around for a long time in email - what trends are you seeing with companies using opt-in strategies?
Stacy Adams, Vice President of Marketing, MBlox: Beyond regulatory compliance, opt-in strategies are interesting because they...

5 Reasons Why Content Marketing Should Elevate Your Email Program

Author:
Simms Jenkins
Source:

Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content.

5 Reasons to Use Automated Email

Author:
Mark Brown
Source:

ESPs are pushing marketing automation as a primary selling point, and major players like SMTP are moving fast to acquire automation solutions from promising, young enterprises.
This is because automation can reach millions of prospective leads, target them based on their preference, actions, and personal information and then automatically tailor an email's content right down to a person's interests.
Marketing automation is the future of relationship marketing because it gives customers what they want: choice.

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

Author:
Margaret Farmakis
Source:

Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.

16 Most Important Email Marketing KPIs for Your Business

Author:
Christopher Ratcliff
Source:

Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that ...

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