Email Marketing
What Your Email Subscribers Really Want
- Author:
- Regina Gay
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As marketers, we all know how important it is to make sure that our email and other direct marketing efforts are relevant to our customers. We also understand that customers are taking more control of their relationships with us and are demanding that we engage with them in ways that work. Doing this effectively requires a marketing strategy that integrates efforts across channels, while allowing for us to continuously "listen" to our customers and adjust tactics based on what we "hear" from them.
Timeless Email Marketing Quips From The White House
- Author:
- Kara Trivunovic
- Source:
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As we head into February of a presidential election year, there's no doubt that the political season is in full swing. And with the State of the Union address, primaries and debates, there are always a number of funny quips that get uttered.
Four Ways to Optimize Your Email's Call to Action
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Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot.
During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1,300% improvement in click-through rate (CTR)," reports Andrew Pitre.
When creating your CTA button, consider Pitre's advice like this: ...
Could After-Hours Email Restrictions Hurt Email Marketers?
- Author:
- Patricio Robles
- Source:
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The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity.
But that doesn't mean that smart phones are perfect. There's a reason, after all, that many corporate workers given Blackberries coined the term 'Crackberry.'
'Groundhog Day' for Email Marketers
- Author:
- Jay Brangiforte
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For most people, the month of February brings thoughts of flowers and candy for Valentine's Day. For me, February reminds me of one of my favorite movies, "Groundhog Day," in which Bill Murray relives Groundhog Day over and over until he learns to recognize his faults. I think many email marketers are in the same situation; performing the same action over and over, but expecting different results each time. Some would even say this is the definition of insanity.
