Email Marketing

What Marketers Need to Know About Including GIFs in Email

Author:
Elyse Dupré
Source:

These multi-frame images can create a more animated email experience.
When it comes to incorporating Graphic Interchange Formats (GIFs), most marketers immediately jump to social, and they're like:
But when it comes to including GIFs in email, some are like:
Believe it or not, these multi-frame animated images can be a powerful storytelling and engagement tool for ...

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7 A/B Tests You Should Be Running On Your Welcome Emails

Author:
Peter Tanham
Source:

When it comes to conversion rate optimization, we typically begin by optimizing the top of the funnel – social media posting times, calls to action, landing page headlines and images.
 
But as we are becoming proficient at CRO in these areas, we need to start looking further down the funnel...

Happy Birthday, Email! Now, What Can You Do for Me?

Author:
Kristina Knight
Source:

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million opens via iPads alone each day.
Some interesting takeaways from the SendGrid report include:...

50+ Epic Email Marketing Best Practice Tips, Stats, Blog Posts and More

Author:
Graham Charlton
Source:

We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
This post covers best practice tips, useful stats, case studies and reports on the subject.
Enjoy! ...

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