Email Marketing

What Are Small Businesses Doing Wrong During the Holidays?

Author:
Matt Winn
Source:

As more holiday shopping shifts to the e-commerce space, online businesses have an opportunity boost their bottom line and make this year a big success. However, online small businesses face a unique set of challenges that introduce potentially big barriers for them to have their fruitcake and eat it, too.
In a recent holiday readiness report from Volusion, online small businesses indicated that their top challenges this holiday season include determining the right marketing mix and competing with big-box retailers, such as ...

5 email myths you can stop believing now

Author:
Yohana Desta
Source:

Everyone has a different email ritual.
Maybe you send emails early in the morning, or late at night. Maybe you create insanely long subject lines or militaristically short ones. Maybe you CC as many people as possible in hope of eliciting a response. You stay steadfast in your superstition — but what if you could know for sure what really works?
Yesware, a Boston-based company that tracks email information, studied over 500,000 emails to pick out the true and false email myths....

Brands: What to prep now for Thanksgiving Weekend

Author:
Kristina Knight
Source:

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology.
Kristina: What can brands do now to prep their email campaigns for the busy Black Friday/Cyber Monday shopping days? ...

50+ Epic email marketing best practice tips, stats, blog posts and more

Author:
Graham Charlton
Source:

We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
This post covers best practice tips, useful stats, case studies and reports on the subject.
Enjoy! ...

7 Sources of Email Marketing Content

Author:
Jonathan Long
Source:

Email marketing can be a very effective marketing tool, and we have recently discussed the mistakes responsible for poor email marketing performance, how to create an effective email subject line, and even what annoying things to eliminate from your email newsletter, in an attempt to help you with your email marketing efforts. While these tips can really help improve your email marketing, what do you do if you are having trouble coming up with content?

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