new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders.
Return Path's study found that, around the world, emails are going missing at alarming rates. Their analysis of 500 million emails from permissioned marketers found that 11% went missing and 6% ended up in subscribers' junk or spam folders.
"The same challenges that kept reputable senders from consistently reaching subscribers a few years ago are still ...
These multi-frame images can create a more animated email experience.
When it comes to incorporating Graphic Interchange Formats (GIFs), most marketers immediately jump to social, and they're like:
But when it comes to including GIFs in email, some are like:
Believe it or not, these multi-frame animated images can be a powerful storytelling and engagement tool for ...
Find out the latest retail trends that can help you deliver a richer consumer experience and improve ROI
- Which social media outlet is scoring points for referral traffic and driving sales
- Which target demographic overwhelmingly prefers self-checkout options
- Which tactic, already popular in the U.K., is gaining ground in the U.S.
- 5 quick tips for managing social media issues
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When it comes to conversion rate optimization, we typically begin by optimizing the top of the funnel – social media posting times, calls to action, landing page headlines and images.
But as we are becoming proficient at CRO in these areas, we need to start looking further down the funnel...
Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million opens via iPads alone each day.
Some interesting takeaways from the SendGrid report include:...
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