Email Marketing

Prevent Gmail Clipping Your Message with an Email Diet

Author:
Michael Linthorst
Source:

mail clips HTML emails that are larger than 102 KB. And while this in itself of course isn't good news, it gets worse because it also hurts your email reputation.
Are your emails too large? Time to put them on a diet!
Gmail users might have noticed that the email provider sometimes clips emailings, and inserts the message 'message clipped', accompanied by a link to the full version of the email...

How to Optimize Your Email Marketing Strategy with Data

Author:
Emma Tzeng
Source:

Trying to reach your customers through email can often times feel like shouting into a deep, dark well. Your message is loud and clear, yet it’s impossible to guess who’s at the receiving end or if anyone is even listening to begin with.
To add insult to injury, the odds are stacked against you: 61% of people report that disinterest is their most common reason for not opening an email, followed by email overload (45%).
So how do you...

Your Back-To-School Email Supply List

Author:
Kara Trivunovic
Source:

Well, it's that time of year again. This year, the school supply list was surprisingly long and detailed, much more so than in years past, down to a very specific pencil sharpener that my twins were required to have for second grade and the 4GB thumb drive my daughter had to have for fourth grade. Initially, I was slightly annoyed by the specificity and length of the lists. I knew at a glance that I would have to go to at least three stores to get everything knocked out. And I’ve waited too long to order anything online.

Do You Understand the Email Halo Effect?

Author:
Dela Quist
Source:

Many companies struggle with measuring the impact of email on their organizations. As a result, email is becoming an undervalued tool in most marketers' arsenals.
One of the most effective ways that marketers can showcase the true benefits of a strategic email marketing campaign is by measuring and presenting the effects of an email, even when there was no open or click. This is called the halo effect.
First, however, it's...

Most Email Is Now Invisible To Hackers and Government Surveillance

Author:
Jack Dutton
Source:

How often do you open your email and wonder whether anyone else may have looked at it before you? If your email is not encrypted, you may have a good reason to worry.
Encryption involves encoding information sent in emails so that third parties cannot read it. Emails that are not encrypted can easily be read by hackers, or the government, if they are intercepted. ...

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