Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?
This is one of three articles I’ve written this week on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social.
At The Relevancy Group, we live and breathe email marketing. We work with some of the biggest email marketers in the industry, as well as all of the top ESPs. And while we try to act as honest brokers in the work we do, we are still consumers when the work day is over. As consumers who receive a lot of commercial email, we are just as likely as anyone else to engage with great emails and ignore those that aren't so great. So once again, as the year approaches its ending, we bring you our list of the 10 most innovative emails of the year.
It seems like everywhere we’ve turned this year people have talking about the need for personalization. But October 2014 polling by Econsultancy in association with Adobe found that personalization efforts were still far from advanced.
Just 5% of client-side marketers worldwide said they were personalizing extensively, and 10% of agency professionals said the same about their clients. Meanwhile, 29% of marketers and 26% of agencies’ clients weren’t ...
There's no question; email remains the undisputed leader for marketing messages.
In fact, the results of a recent survey from email platform Message Systems highlights email's staunch popularity among shoppers, with 25% percent of respondents saying that email remains their clear favorite for marketing messages; compare that with 9% who prefer text messages, 7% who say they want postal mail, and 5% who prefer social media.
But despite its persistent popularity, marketers still can have a tough time knowing how to craft the ...
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