Email Marketing

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Simms Jenkins

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.
Google is a company that thrives on innovation and it has brought that energy and spirit to the email channel over the last few years, helping shake up the industry that just wont change (see, I didn't say die there). Google seems to have double-downed on email, as it realizes it is the cornerstone of the consumer Internet experience.
The latest shake-up in the inbox is ...

Four Ways Service Companies Can Convert More Customers via Email

Daniel Faggella

"Conversion" means different things to different people.
Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters...) have prices and requirements that change with each job. For them, a prospect's "conversion" involves more than sending visitors to a purchase page, and a client engagement almost certainly involves...

All Hallows' Email

Scott Hardigree

As an email marketer, it’s easy to be narcissistic, sending out self-serving emails rather than subscriber-centric ones. But as it’s Halloween this week, I think it’s a good time to ask yourself if your emails are a trick or a treat. Because, like the kids showing up expectantly at your door, everyone would rather get the treat...

10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 1

Lili Boev

How many shopping days are there left till Christmas?
Answer: Two.
Black Friday this year falls on November 28th and Cyber Monday on December 1st.
The juggernaut of online consumer demand on these two shopping days shows no signs of abating on either side of the Atlantic, making these the most important two days of the year for most online retailers...

What will Google Inbox Mean for Marketers?

Helen Leggatt

Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers?
The new Google Inbox, currently in private beta testing by invite only, gives users a more efficient way to sort and view email but it could also impact on the visibility of marketing email.

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