Publishing Lags Behind Other Industries in Email Open Rates
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Do publishers have a harder time enticing readers to open emails than companies in other industries? A quarterly look of North American email trends by marketing firm Epsilon found open rates for business publishing and consumer publishing continue to sit on the lower end of the spectrum compared to brands in other markets ...
Mixing and Measuring Social Media
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In social media, marketers are fast learning that their brand is the sum of the conversations about their company. And the rise of social media has created yet another forum for companies to enter the conversation and communicate with their customers. While the final chapter on defining social media and how it will work for companies is yet to be written, we do know that social media cannot be ignored. The key for many marketers is to understand how to use it within their marketing mix to ensure the optimal return on investment for the entire marketing budget.
Get Personal with Customers: Xerox CMO
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June 16, 2010
No matter what industry marketers are in, they all face one common challenge—cutting through the clutter in a world of information overload. With the rise of new media and the availability of technology at consumers’ disposal, people are inundated with marketing information.
Fueling Multichannel Marketing Program Sales Through the Voice of Customers
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The days of traditional “spray and pray” – the practice of sending out as many marketing messages as possible and seeing what sticks – are long over, Ernan Roman, president of Ernan Roman Direct Marketing, told attendees Tuesday at the Direct Marketing Association’s Digital Marketing Days conference and expo.
The Difference Between Email And Email Marketing
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Does swapping business cards at a networking event, meeting, social function, etc, give people the right to add you to their database and start sending you their e-newsletter?
This was the question posted about a month ago in the eMarketing Association Network LinkedIn group. As I write this, there are 267 comments (now 273 ... 278). This is from a question proposed 30+ days ago. There are lots of opinions. It's worth joining the group just to skim through the comments.
Better Brand Marketing Through Attribution Analytics
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Tools that translate brand messages into positive performance statistics are now readily available. Here's how to start using them.
The advent of digital media and advertising has provided marketers with new abilities to precisely manage and measure the online success of direct response campaigns. Tracking the effectiveness of brand marketing through digital channels, however, hasn't always been so simple.
Email Marketing Is Like...
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I was recently struck by all the analogies used by my fellow Email Insiders: Email is like the Olympics, like baseball, like a newborn.
I knew there were even more great analogies out there that would help us better appreciate and understand email marketing, so I asked folks on Twitter for their best #EmailAnalogy. Sixty tweets later, we had some great ones. Here are some of the ones that stood out to me:
@rorycarlyle: #EmailMarketing is like speed dating. Stay interesting & attentive. Lose focus or talk 2 much & you'll never see them again #EmailAnalogy
5 Often-Overlooked Email Rules of Thumb
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Not every element of email marketing is covered by tried-and-true best practices. Thus, let's take a look at some guidelines that aren't quite rules.
Get the Most out of Integrated Databases
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Marketers need to aggregate as much data as possible in all marketing media, and use that data in real time to personalize the experience across all channels. Using customer data integration tools, marketers can merge their online and offline data to get better insight into their customers.
Easing Headaches with HTML Email Marketing Best Practice Tips
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They say beauty is in the eye of the beholder. And in the world of email marketing, ‘beauty’ often translates into well-designed HTML emails. But often, marketers need a few email marketing best practices to get started.
It’s no surprise. For some, this task can be overwhelming. But creating a well-built HTML email doesn’t have to be challenging.
All In The Email Family: B2B Vs. B2C Creative
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We loved Loren McDonald's April 8 column, "What B2B and B2C Marketers Can Learn from Each Other," which covered the gamut of strategic differences and similarities for B2B and B2C marketers to consider. After Lisa's B2B vs. B2C "Family Feud" panel session at the Email Insider Summit, we thought it would be fun to offer a follow-up that puts a creative spin on the same topic, with help from our fabulous EIS panelists.
Interactive Marketers Get on Their Soapboxes
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iMedia and Catalyst:SF teamed up to see what was on the minds of this year's ad:tech attendees. Hear more about the show's newest content improvements and attendees' forecasts for the overall industry. [Video]
The Pace Of Marketing Automation In 2010
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While many of my references come from the B2C space, I do believe that the B2B market will better inform the technological direction and focus on the marketing automation space over the next few years -- more so than the vast needs of a consumer-data-driven organization.
The foundational trends are still the same buzzwords we've used for years:
- ROI and Reporting
- Integration of social media
- Buyer-centric content
- The need for new analytical skills
Video In Email Is NOT Magic: Results Come From You
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A lot has been said about the current technical limitations of video in email and some of the ingenious ways that email marketers have found to get some form of video into marketing messages.
What hasn't been talked about (much) is the marketing craft associated with using this new technology.
The Email Marketer Bucket List
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Last weekend, my wife talked me into watching "The Bucket List," a movie I have been trying to avoid for quite a while. I'm happy to report that I liked the movie. I mean, come on, how bad can something with Jack Nicholson and Morgan Freeman actually be? As I am sure many of you did after seeing the movie, I quickly compiled my personal bucket list. Once that was out of the way, I decided to create an aspirational, forward-thinking bucket list for email marketing. Here are a few excerpts:
