Email Marketing

Gmail Tabs: An In-depth Analysis

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Are Gmail tabs hurting email marketers?
 
In the three months since Gmail's tabbed inbox was fully rolled out, there's been significant speculation around the impact on the state of email marketing performance. So far, it's clear that the inbox change at Gmail is not as cut-and-dried as email marketers would like it to be.
 
Epsilon's new study takes into account several factors—including smartphones and seasonality—to measure the effect of Gmail tabs on consumer engagment. Click here to download your copy.

100 Years of Email Marketing Success with These 2 Timeless Tips

Author:
Justin Williams
Source:

Tis the season of marketing predictions. Now that 2013 is over, what will 2014 bring? Next year, once 2014 has passed, the question will become: what will 2015 bring?
While I respect the importance of looking ahead and thinking about what's next - and the natural tendency to do so around January 1st every year - too many marketers are still missing the strategies that are core to effective campaigns. These strategies will make marketing effective not just in 2014, but for the imaginable future.

Q3 2013 Email Trends and Benchmarks

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Beyond the Welcome
 
From new technologies to mobile devices, the ways in which consumers engage with email continue to evolve. So far, this year we have witnessed the development of several new strategies and solutions that have advanced the email channel and its impact on consumer behavior.
 

Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant

Author:
Karen Talavera
Source:

There is abundant proof that email, after over a decade of successful use, is not only the connective tissue of all data-driven marketing but also the revenue-producing heart of digital efforts.
Yet, despite claiming the highest ROI of all direct marketing channels at $28.50 in sales generated for every $1 of spending (DMA 2012 Response Rate Report), the highest driver of online conversions, and the number two spot (behind only search) in new customer acquisition, email marketing is still too often swept out of sight, called upon only when we need miracles worked.

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