Email Marketing
Are You Sending Enough Email?
- Author:
- Morgan Stewart
- Source:
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Email strategy is shaped by the questions we ask. Most companies seem to ask if they are sending too much email. Even worse, they assume they are sending too much email. I can only assume this is based on a slew of reports and research studies that ask questions like, “Why do you unsubscribe from email?”
The 3 Stages of Social Media Marketing
- Author:
- Toby Murdock
- Source:
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Marketers are rushing to ramp up their social media marketing efforts. Despite the excitement, the bottom-line results from social media marketing are elusive. A recent SIIA study looked at marketers of software, a group on the leading edge of tech and social media adoption. Sixty percent of these very advanced marketers reported that less than 5 percent of their deals originated from social media marketing.
Get More Clicks on Your Email’s Call to Action: Advice From the Frontlines at MarketingProfs
- Author:
- Jason Lorentz
- Source:
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You have an awesome whitepaper, which is sure to attract—with the force of Earth’s gravitational pull—myriad readers. After hours of deliberation, with what seemed like 200 collaborators, you determined the audience and subject line for the email. The launch of your email campaign is upon you, open rates are skyrocketing like Apple stock, and you can’t wait to see the plethora of leads.
But, wait… No one is visiting your landing page!
Sound familiar? Maybe your email’s design is...
The Magical Email-Social Combo
- Author:
- Robin Neifield
- Source:
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Email shines as a permission-based communication channel anchored by a database that captures and uses personally identifiable information. The social channels leverage built-in tools and functionality to motivate and accelerate sharing behaviors. If you can connect the two strategies you will have a potent combo that reaches a brand-aware and brand-positive audience with highly relevant, personal messaging and then gives them the tools to share their enthusiasm along with your news and offers.
Are You Harnessing the Power of the Email Channel?
- Author:
- Mike Hotz
- Source:
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Email continues to be the power channel in the B2B marketer's digital arsenal. It is an excellent medium for nurturing prospects, driving sales, and retaining customers. However, B2B marketers continue to worry that they will alienate their subscribers if they mail non-newsletter content more than once a month.
As a rule of thumb, you need to send an email communication to your subscribers on average once per week and certainly no less than once a month to keep your database warm.
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