Email Deliverability
'Groundhog Day' for Email Marketers
- Author:
- Jay Brangiforte
- Source:
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For most people, the month of February brings thoughts of flowers and candy for Valentine's Day. For me, February reminds me of one of my favorite movies, "Groundhog Day," in which Bill Murray relives Groundhog Day over and over until he learns to recognize his faults. I think many email marketers are in the same situation; performing the same action over and over, but expecting different results each time. Some would even say this is the definition of insanity.
Multiple Email Addresses for Customers Can Hurt Response
- Author:
- Jeff Fowler
- Source:
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As marketing databases mature, they inevitably accumulate more data, perform more slowly, and—if you’re not careful—can impact your bottom line with poor targeting and reduced response rates. One glaring culprit is over-soliciting consumers that have multiple email addresses.
Tips for Sure-Fire Email Deliverability
- Author:
- Patti Renner
- Source:
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In this age of split-second attention spans and increasingly skeptical consumers, email deliverability is more important than ever. And, while a marketer's ability to reach consumers with timely, relevant content is still paramount, there are more pieces of the puzzle to consider. When detailing the fundamentals of deliverability, it is important to note that the integration of your data with the sent content plays an instrumental role in closing the gap between you and your customers.
Is What's Good For Deliverability Bad For Marketing?
- Author:
- George Bilbrey
- Source:
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I’m on a bunch of interesting email discussion lists for email marketers, for email technologists and for anti-messaging abuse folks. From time to time, someone raises a question that really gets my mind going. This past week, someone asked (I’ll paraphrase) “Are the demands of email marketing antithetical to the practices required for good delivery?”
This is a really great question.
How Bounces Affect a Subscriber's Status
- Author:
- Dennis Dayman
- Source:
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I hope that you had a great holiday season as my family did; however, it wasn't a long enough vacation…
As you might recall, the plan to tackle the broad topic of "How email works" was to break it down into the following sections:
