Sending Survey Emails? Learn From Orbitz’ Example
|
Source:
|  |
Orbitz has been my online travel site of choice for years – I’ve strayed occasionally, but they always seem to be where I end up booking.
Most recently, I booked a hotel room in Philadelphia through them for New Year’s Eve. The day I checked out, this email arrived in my inbox:
Triggered survey emails like this are a nice touchpoint that can help a brand learn more about its customers and create a better experience for them in the future.
The challenge, of course, is getting people to:
When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game
|
Source:
|  |
In my former job, my title included "Director of Best-Practices." It was a description that made sense at the time, since my role was to offer clients best-practice advice on all things email marketing.
However, as time went on, many of my discussions with other industry folks got me thinking. What are best-practices?
Social Email Marketing: Email Notifications Go Prime Time
|
Source:
|  |
In my first two posts, "How email must reverse engineer social now" and "Socialized subject lines will reduce spam complaints", we discovered how socially centric preference centers and subject lines will lead to dram
When Marketing, Travel Through the Four Dimensions of Time
|
Source:
|  |
We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets. First, a quick overview of the dimensions:
Optimizing Your Email Frequency
|
Source:
| Campaign Monitor |
The "Too many emails?" post in 37signals' excellent 'Signal vs. Noise' blog got us thinking about email frequency. Why don't we see more newsletters that give us the option of specifying how regularly we receive email, instead of simply providing an unsubscribe link? After all, our main reason for unsubscribing from an email often doesn't come down to the relevance of content, but simply receiving too much relevant content.
What Role Do Your Email Messages Play?
|
Source:
|  |
At the start of each new year, I spend some time reevaluating where I am spending my energy, how I have prioritized my tasks (both personal and professional), and attempt to refocus on the really important things in life. As 2010 is off to a very hectic start, it was just last week that I sat down to take stock. Better late than never.
What is Meant by 'Good List Hygiene' and Why Should You Do It?
|
Source:
|  |
When referring to “good list hygiene,” we’re actually asking you about the accuracy of your email addresses. Are they real addresses? Have they been updated? Are your prospects or customers still receiving communications at them? Good list hygiene, or lack of, has a number of implications.
Plenty of Reasons Email is as Relevant as Ever
|
Source:
|  |
Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We've all heard mutterings like, "email is dead" and "social media is killing email," but it's just not the case, and there are plenty of reasons why (even if Google thinks it's time to start over).
Last year, we ran a piece titled 10 Reasons Social Media isnt' Replacing Email that got a pretty good response from readers. In a nutshell (read the article for elaboration), these ten reasons were:
Results are In!!
The results are in from Email Institute's poll regarding Real Time Messaging and 48% of our readers find it to be an "Excellent Marketing Tool". Do you utilize Real Time Messaging in your marketing efforts? 26% of the respondents asked the question, "What is Real Time Messaging"? RTM is a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely. Read more about it
Is Email Marketing Becoming Less Relevant?
|
Source:
|  |
39% of UK consumers claim that the marketing emails they receive are less relevant than they were 12 months ago, which suggests that brands need to improve to keep customers engaged.
According to an e-Dialog Email Attitudes Report, which surveyed 2,000 UK adults, there is a 34% increase in the number of people who are finding emails irrelevant to them, compared to the 2009 report.
The Rules of Email Engagement: Part Two
|
Source:
| |
A couple of weeks ago I posted a piece on the rules of email engagement, very much laying out fairly broad thoughts on the subject.
Now I want to follow up with a more pointed ‘plan’ that, if followed, will ensure a virtuous spiral of engagement and increased ROI...
That is a horribly glib statement, something that a Californian ‘guru’ might pen, so let's preface these comments with two facts:
Could Email Fatigue Give Social Media the Upper Hand with Marketers?
|
Source:
| |
Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.
Less is the New More: Email Marketing is Social
|
Source:
| |
The social nature of the Internet is changing email marketing for the better. The old mentality: “Just send it; it's cheap.” The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.
Lessons From The Olympics
|
Source:
| |
Like just about everyone else, I've been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Make the Most of Your Transactional Emails
|
Source:
|  |
Transactional emails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing emails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.
Q4 2009 North America Email Trends and Benchmarks
30 Billion Served
Inside the Inbox: Trends for the Multichannel Marketer
Don't Pretend. Buck the Trend.
