Email Case Studies
Using Email Marketing for Recruiting
- Author:
- Karen J. Bannan
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Email marketing isn’t just for selling your brand or your products. It can also be used successfully to market your company to potential job candidates, something Kelly Sego, marketing communications coordinator for nursing at Clarian Healthcare Systems, discovered.
Artful Use of Email Gives American Ceramic Society Triple-Digit Sales Spike
- Author:
- Sherry Chiger
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The 110-year-old American Ceramic Society (ACS) has been publishing magazines since 1953, but it only committed itself to digital communications, including email and e-commerce, in 2007. Since then, though, the non-for-profit organization has expanded it reach to more than 60,000 subscribers in 100-plus countries.
Salvation Army Mobile-Optimized Email Campaign Sees 55.3 Percent Clicks to Donate
- Author:
- Chris Harnick
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The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.
The charity wanted to reach busy holiday consumers and allow them to participate and donate regardless of how they were receiving the communication. The Salvation Army tapped Web2Mobile’s Email2Mobile and Artez Interactive for the donation portion of the campaign.
5 Big Brand Case Studies Every Marketer Should Know
- Author:
- Roshni Mirchandani
- Source:
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Many big businesses have begun to experiment with social media, and have dove head-first into the world of Twitter, Facebook, YouTube, and beyond. While others still remain traditionally skeptical of the new metrics and pull-instead-of-push approach, companies such as Southwest Airlines and Ford have proven the success of incorporating these new platforms into the company culture.
Campaign of the Month: Turn On, Tune In, Sleep Out
- Author:
- Laurie Marshall
- Source:
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IT is not something many people will associate with being homeless. If you're sleeping rough surely one of the last things you would need is an IT vendor. Eleven years ago Ken Deeks, founder of Byte Night and director of the Amber Group, set out to prove otherwise.
Byte Night is an annual event – which this year ran across five regions – where hundreds of people working in the IT industry in the UK give up their bed for a night to experience a little of what it's like to be homeless to raise money for Action for Children.
