Email Analysis
The Answer to Inadequate Metrics
- Author:
- Tony Zito
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With today's advanced technology, the best online display ads are rich with website-like capabilities, making ads personalized and allowing customers to have an interactive experience without ever leaving the page they're viewing. A recent Adobe study revealed that consumers who were exposed to interactive ads had stronger engagement, message involvement, and purchase intent than those who saw static ads.
To Optimize Or Abandon: Balancing Data-Driven Decisions With Intuition
- Author:
- Wacarra Yeomans
- Source:
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One of my favorite aspects of email marketing is that we have a distinct advantage in getting performance metrics immediately when we send a campaign. I jokingly refer to it as “design by the numbers.” We get the instant gratification along with the long-time lessons associated with weeks and weeks of metrics reviews.
Lies, Damn Lies and Marketing Metrics
- Author:
- Eric Wittlake
- Source:
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Without metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, measurement can become the biggest barrier to successful long-term marketing programs.
Short term metrics are easily gamed, and it can happen unintentionally. Here are a few common metrics and ways some B2B businesses influence the metric without driving long-term results.
How to Measure Your Email Channel's Value
- Author:
- Mike Hotz
- Source:
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I've mentioned many times that email marketing remains the leader of cost-effective, digital marketing channels. Email is one of the best channels to nurture your B2B leads, generate key referrals, and stay top of mind with your non-purchasers.
How to Measure Your Email Channel's Value
- Author:
- Mike Hotz
- Source:
-
I've mentioned many times that email marketing remains the leader of cost-effective, digital marketing channels. Email is one of the best channels to nurture your B2B leads, generate key referrals, and stay top of mind with your non-purchasers.
