Email Analysis
3 Ways to Know When You Are Data Obese
- Author:
- Tim Nichols
- Source:
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Moderation in almost anything in life is advised; in many cases it should be a requirement. I'm currently in Erkheim, Germany, a lovely town about 60 minutes west of Munich. Almost anyone I share this fact with is intrigued and tells me how lucky I am to be working in Europe. In many respects they are correct, except my travel schedule hasn't had any moderation as I have visited five countries in the last nine days and have had way too many work meetings. As a result, the quality of my current experience is being degraded due to an overload of what should be more enjoyable pastimes.
5 Ways You're Recklessly Abusing Your Metrics
- Author:
- Jarvis Mak
- Source:
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"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook
As we all know, there is an abundance of data for the digital advertising world. However, availability does not equate to usefulness. In fact, there are plenty of times when data are used poorly, which leads to bad decisions.
So you think you're applying your metrics properly? You might need to think again. Here are five common ways that numbers are used to mismanage online ad campaigns...
Moving Away From Clicks
- Author:
- Larry Allen
- Source:
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As we've all read in the trades over the last few weeks, viewable impression measures are all the rage. Finally, companies are beginning to seek standard metrics that matter for brands. Over the years there have been a few rogue companies that have dedicated time, resources, and analysis to wooing the brand buyer, but most have taken the easy route, ultimately satisfying only the direct-response buyer.
New Analytics Or New Decisioning?
- Author:
- David Baker
- Source:
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There is a lot of talk about big data these days: How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline and market level data? Big data is a new way of exposing flaws in how marketers make campaign, program, brand, market and financial decisions.
Aligning Marketing Data Strategy With Talent
- Author:
- Brad Terrell
- Source:
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Modern marketers need big data analysis. It helps us measure the return on investment on our multi-channel marketing campaign investments and make better decisions about those investments. It lets us leverage direct response and predictive analysis techniques to achieve dramatic increases in targeting precision, campaign lift, and ROI.
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