Email Acquisition
Marketers Value Social Media for Both Branding and Customer Acquisition
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Social media tracking and measurement help companies determine benefits and value
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
Four Tips for Generating Leads With Email
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"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But a successful email program doesn't just happen. You must convince prospects to open your message, read it, and take action. To hit each of those goals, Rice has advice like this:
9 Ways to Grow a Responsive Email Marketing Database
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- Tal Nathan
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I have a hunch that every email marketing manager has an objective to grow their email marketing database in 2012. The challenge of such an endeavor is even more daunting when the database is constantly losing names due to unsubscribes, spam complaints, and undeliverable email addresses. Fortunately, there are some fairly straightforward tactics you can employ to overcome these obstacles.
To that end, here are nine things you can start doing today to meet your growth objectives.
How to Build an Email List: Ask an Email Marketing Superhero
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- Scott Hardigree
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Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?
That’s the very question I put 17 email marketing superheros and fellow “influencers”.
They kindly responded with high-level advice, real-world online and offline tactics, as well as a few thought-provoking strategies.
Eight Ways to Market More Socially This Holiday Season
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- Reid Spice
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The holiday season is well upon us and, at this point, those naughty marketers who failed to integrate social media into their marketing mix will have to be better next year. The good marketers of 2011 who made social media an active component of their holiday campaigns, however, can adjust strategies throughout the season to maximize engagement and return on ad spend.
