Sushi Maki Maki Doodle Napkin Registration Program
I was in Miami attending the MarketingSherpa show in Jan '10 and went to sushi one night and this caught my eye as I was waiting for a delicious Betty Roll (Spicy Yellowtail, cucumber, and avocado).
This is pretty clever I thought. I didn't sign up there, but went back to their website later to and there was no email capture to be found. What??
What is Meant by 'Good List Hygiene' and Why Should You Do It?
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When referring to “good list hygiene,” we’re actually asking you about the accuracy of your email addresses. Are they real addresses? Have they been updated? Are your prospects or customers still receiving communications at them? Good list hygiene, or lack of, has a number of implications.
Wanted: Large Email List, Now!
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Every few months, someone asks me, "How can I build a big list quickly?" This question usually comes from an email newcomer, often an entrepreneur or small-business executive just getting his business going or a marketer who comes from the direct-mail world or another discipline.
Seek and Destroy Invalid Addresses to Avoid Temporary Blocking
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Even email marketers who practice regular list hygiene can find themselves unable to mail to a specific ISP because a campaign generated a temporary block at an ISP. The bounce code reporting the block usually says the sender generated "too many invalid email addresses."
8 Steps to Designing a Reactivation Campaign
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One of our clients just launched a fairly large reactivation campaign. While there are many ways to run a reactivation campaign, the following steps will set you on a pretty good path should you decide to launch one.
Does Your Company Have A Distribution Email List?
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Does your organization have a distribution email list? Or a newsletter that you send out to prospects and clients? If not, you’re missing a key ingredient of doing business online.
Exploiting Social Media Monitoring For B2B Lead Generation
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If you have read more than one blog post about social media, it is likely then that you have read one about the importance of listening and monitoring social mentions and conversations. All of the bloggers out there are right. Listening is very important. However, what has largely gone overlooked during this listening craze has been ideas to leverage listening to benefit business objectives. The great thing about social media monitoring is that it gives you a chance to get in front of the right people in a different way.
Canada Cracking Down on Google Buzz
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Google Buzz has had one heck of a first week. After not fully testing the product, Google launched Buzz and forced all Gmail users into it without a way to opt out. Then we realized they were automatically sharing the list of people we chatted with and emailed most frequently. Finally, Google backed off many of these “features,” and made it possible to disable Buzz (and not just hide it). And the angry masses aren’t the only ones—now the Canadian government is scrutinizing the service.
Another Political Email Idiot – Part 2
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In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry. Today she’s getting caught playing fast and loose with subscriber email addresses and domain names….
How Should Marketers Address Concerns About Ad Targeting?
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The main unit of currency for online advertising is data. Players in today’s shifting ad landscape increasingly recognize that audience data fuels online advertising more than ad impressions alone, particular contexts or sites where the audience is found—or even various types of ad targeting that depend on the data.
But for marketers to make the most of that data requires an audience that understands the trade-off between better-targeted advertising and access to the ad-supported online content they have come to expect.
Permission As an Email Marketing Engagement Strategy
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Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?
The short answer is YES, of course it’s better to get permission. It’s always better to get permission. Permission is the first step toward setting expectations, creating relationships and keeping data clean. Permission is a subscriber engagement opportunity.
Your Guide to an Effective Email Recapture Program
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One of the most cost-effective email marketing programs is outreach targeted to recapture the interest of disengaged subscribers. These are customers who subscribed to your email list but lost interest, and stopped opening or clicking your emails. They're still on your list and receive email, but they're no longer purchasing from you.
It's not uncommon for 40 percent or more of a brand's list to be inactive. Your goal in a recapture program is to identify inactive customers and work to get them interested again in your brand.
3 Ways to Make Your Email Program More Disciplined
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Have you seen the Direct Marketing Association's latest statistics on email? For every $1 spent on email, it delivers an average $42.08 back.
Sweet! The only problem is, marketers who are seeing those kinds of results aren't getting them with a "same old, same old" approach to email marketing (i.e., broadcast messages sent to rented lists or old, tired house lists, over and over and over again).
Maintaining High Acquisition ROI in a Down Economy
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If you are like most marketers, you probably spent the better part of 2009 scrambling to add new names to your email database to hit revenue goals. Consumer spending has been on the decline, causing marketers to open their purse strings to what would have been considered less desirable acquisition avenues two years ago.
How Clean is Your Customer Data?
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Publishers are relying on data more than ever to drive their business. Data fuels advertising campaigns, audience development efforts, even editorial decisions. There’s a heaping, growing pile of information about your audience and your prospects – and collecting, storing and managing all of it is a growing challenge.
Q4 2009 North America Email Trends and Benchmarks
30 Billion Served
Inside the Inbox: Trends for the Multichannel Marketer
Don't Pretend. Buck the Trend.
