creative design
A B2B Blog by Any Other Name
- Author:
- Jeffrey L. Cohen
- Source:
-
I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it seems like a quaint name for something that offers so many benefits to this specialized web site that no longer resembles the personal narratives that logged peoples’ lives.
