Creative & Copy
Timeless Email Marketing Quips From The White House
- Author:
- Kara Trivunovic
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As we head into February of a presidential election year, there's no doubt that the political season is in full swing. And with the State of the Union address, primaries and debates, there are always a number of funny quips that get uttered.
Four Ways to Optimize Your Email's Call to Action
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Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot.
During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1,300% improvement in click-through rate (CTR)," reports Andrew Pitre.
When creating your CTA button, consider Pitre's advice like this: ...
'Groundhog Day' for Email Marketers
- Author:
- Jay Brangiforte
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For most people, the month of February brings thoughts of flowers and candy for Valentine's Day. For me, February reminds me of one of my favorite movies, "Groundhog Day," in which Bill Murray relives Groundhog Day over and over until he learns to recognize his faults. I think many email marketers are in the same situation; performing the same action over and over, but expecting different results each time. Some would even say this is the definition of insanity.
Email Watch: Nook Scores High With Pop Quiz
- Author:
- Beth Negus
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Let’s be honest: A lot of what turns up in email inboxes is pretty ho-hum. You click through on a message if there’s a discount or free shipping on something you have an immediate need for, but otherwise, you delete or ignore a whole heck of a lot of messages because there’s a “been there, done that” vibe.
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our “Emails We Love” headline. The honor goes to Barnes & Noble, and an email for the Nook tablet.
The Marketer's Scoop on Instagram and How to Use It
- Author:
- Corey Eridon
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Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly. Sound good? Let's get started.
What is Instagram?
