Creative & Copy
Get More Clicks on Your Email’s Call to Action: Advice From the Frontlines at MarketingProfs
- Author:
- Jason Lorentz
- Source:
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You have an awesome whitepaper, which is sure to attract—with the force of Earth’s gravitational pull—myriad readers. After hours of deliberation, with what seemed like 200 collaborators, you determined the audience and subject line for the email. The launch of your email campaign is upon you, open rates are skyrocketing like Apple stock, and you can’t wait to see the plethora of leads.
But, wait… No one is visiting your landing page!
Sound familiar? Maybe your email’s design is...
Emails We Love: Etsy Creates a Boutique in the Inbox
- Author:
- Beth Negus Viveiros
- Source:
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One of the great things about Etsy.com is that its chock full of things you never knew you desperately needed, like antique green rhinestone necklaces, or planters made from repurposed plastic dinosaur toys.
But unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site's daily email blasts solve that problem nicely.
6 Things That Make Your Email Campaign a Success
- Author:
- Amy Kauffman
- Source:
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How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience.
Three Simple (But Important) Steps for Evaluating Email Creative
- Author:
- Wacarra Yeomans
- Source:
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It takes all sorts of experts to launch a rock-star email campaign, and it’s crucial to have everyone’s eyes looking out for ways to boost the creative. Even team leaders without strong backgrounds in design or copy can effectively evaluate email creative to get campaigns into tiptop shape. Make these three steps part of your agenda before letting an email leave your desk (er, computer screen):
Spring 2012 Email Gallery Look Book
Creative ingenuity awaits you!
Welcome to Email Institute’s Spring 2012 Email Gallery Look Book. We’re back and our emails and Look Book are better than before! For our sixth edition, we’ve given our book a makeover to feature an infographic style to offer readers all the great details they want in a flash.
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