Creative and Copy
Emails We Love: Copy that Fits to a T
- Author:
- Beth Negus
- Source:
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The last time I was in one of my favorite brick and mortar retail stores, I remarked that it was a great place to find things you never knew you desperately needed.
I get the same feeling whenever I get emails from some of the custom t-shirt purveyors online. Do I need more t-shirts? Lord, no. I—and everyone in my house, for that matter—has drawers full of them. But will a well crafted email get me to check out and often order one of the latest styles? A glance down at the recent purchase from LOLMart on my person right now indicates yes indeedy.
Mobile Email: A Balancing Act
- Author:
- Andrew Gottlieb
I tried to resist for as long as possible; making excuses, avoiding the mall, and pretending I was above the hype. Eventually though it was inevitable and I succumbed to the pressure to buy the ever ubiquitous “Smartphone”. My tech poison was the Blackberry Tour, a formally working-mans phone revamped as a tweeting, surfing, multi-tasker for those young and old alike. Like many of my friends I eventually found myself tethered to the device connecting it with Twitter, Facebook, email, and every other conceivable aspect of my life.
