B2B Email Marketing
Top 10 Tips To Craft A LinkedIn Email Engagement Strategy
- Author:
- Curt Keller
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LinkedIn may just be the B2B email marketer’s dream come true. Here are millions of businesspeople, all of whom are highly motivated to expand their company’s horizons through online networking, and therefore completely open to your products and services.
LinkedIn participants love to share email addresses and get on subscription lists that match their interest, so this social network represents a permission-based list building opportunity unlike any other.
Pumping up your list to gargantuan status is not as simple as ....
Using Marketing Analytics to Accurately Microtarget B2B Leads
- Author:
- Karla Blalock
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In an ideal world, all marketing teams would apply proven business-to-business lead-generation best practices to help sales close the highest number of the highest value deals possible.
5 Tips for B-to-B Reactivation
- Author:
- Mary Ann Kleinfelter
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I am often asked: when is it more cost effective to invest in the reactivation of business-to-business buyers who haven’t bought in a long time versus investing in prospecting to acquire new buyers? As with all forms of marketing, proper segmentation of your target market is the key.
How B2B Marketers Use Social Media: New Research
- Author:
- Phil Mershon
- Source:
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Do you primarily market to other businesses?
Are you wondering, “How does social media work differently for B2B businesses?”
In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
B2B Companies Ramping Up Data-Driven Marketing
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B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot.
However, B2B companies continue to face challenges related to capturing and using various metrics, Pardot found.
Among those surveyed, lack of time and resources is the biggest obstacle to measuring marketing (40%), followed by inadequate tools to track leads through the sales cycle (29%)...
