B2B Email Marketing
7 Burning Questions for B2B Marketers in 2012
- Author:
- Tony Zambito
- Source:
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Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker. The premise being that good questions help you to focus and to get to the heart of what matters most. Here’s what I’ve learned over the years: it is hard to do and it takes practice! As I think about the future for B2B Marketers, these questions ring the loudest:
Who Are Our Customers?
How Can Email Marketing Help Your B2B Startup Succeed?
- Author:
- Megan Feltes
- Source:
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Timely, direct and effective communication is essential to the success of any startup. Email marketing fits the bill unlike any other marketing tool. The email channel has evolved beyond the typical e-newsletter. Now campaigns with videos, surveys and other rich media content give burgeoning companies the edge they need. It is also relatively inexpensive—something that is always important to a new company.
If you're launching a new venture or just looking to make the most of the email channel, use these five tips to make the most of your email marketing efforts.
Grow Your B2B Email List Effectively - Revisited
- Author:
- Mike Hotz
- Source:
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Growing the email list continues to be a top goal for a B2B marketer in 2012. However, many marketers have low opt-in email address coverage for their customer and prospect lists. They're often at a loss for help to ramp up their opt-in email collection efforts.
Recent discussions with clients prompted me to revisit an earlier ClickZ column, "3 Steps to Grow Your Email List More Effectively." I haven't changed my recommendations, but the advice is worth reviewing if growing your email list is one of your biggest challenges.
Step 1: Work With Your Sales Team
A Key to Better B2B Marketing Campaigns: Segmentation
- Author:
- Gary Halliwell
- Source:
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Segmentation is the buzzword du jour, and, the buzz is justified. Studies show that untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs, according to the Relevancy Group publication, ‘Realizing the Value of Email Marketing’ (2010) and this is what the hoopla is all about.
Content Marketing Trends for 2012: What's in and What's Out
- Author:
- Pawan Deshpande
- Source:
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No doubt about it: 2011 was a big year for content marketing. A recent survey conducted by my company, HiveFire, found that 82% of B2B marketers today use content marketing. And twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising.
Those numbers speak for themselves. Marketers have taken note, and are recognizing content marketing as a valuable component of their overall strategy.
