APAC
How to Manage Social Media Campaigns in Asia
- Author:
- Christian Arno
- Source:
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Social media campaigns are on everybody’s lips nowadays, but the vast majority of them are still aimed at the U.S. and Europe, leaving out huge, booming markets such as Asia.
This happens because of the general assumption that other markets, no matter how big they are, are not Internet-literate enough to appreciate these web 2.0 advertising campaigns.
Data, Privacy, and the Consumer
- Author:
- Dominic Powers
- Source:
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If you live in Hong Kong, and you are used to receiving daily calls from eager telesales executives hoping to sign you up for the latest hair re-growth or slimming treatments, or the cheapest long distance calling plan for eight countries you have never been to, let alone know anybody living there worth talking to, then things must be eerily quiet right now. The phones simply do not ring.
China’s Zero-Interest Credit Card Conundrum
- Author:
- Tony Cheung
- Source:
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According to the recent “China Credit Card Market Outlook to 2013” report, China, with its huge population base and new-found economic superpower status, offers massive potential to the credit card industry. The total number of cards in circulation is forecast to grow a robust 25% in 2010–2011, and the gross value of domestic credit card use value grew by 69.9% in 2009 thanks to nearly 2,000,000,000 individual transactions. 27.9% of all 2009 domestic consumer goods sales were conducted using credit cards.
China Email Distribution: Five Ways to Avoid Roadblocks
- Author:
- Tony Cheung
- Source:
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The cars are the same, the highways look the same and most of the road signs are universal - yet driving habits vary from country to country - sometimes radically.
The same is true with ISPs, national regulations and user habits. Drive your email marketing in China in the same practised, skilful and canny way you do at home, you might end up with a suspended licence or a major repair bill before you know it.
Here are a few basic tips to help you negotiate the congested email highways of China:
Social Media Marketing - The Japanese Way
- Author:
- Motoko Hunt
- Source:
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In 2010, there's no doubt that social media is a very important part of a company's Internet marketing program. This may sound bold, but I think that social media marketing really started in Japan. It's no surprise since the Japanese are very sociable people. We value communication and social interaction, and love to belong to groups with people who share similar interests. And, of course, we practice these in a very harmonious way.
