Monetization, B2B, and Technology: 2013 Predictions for the Online Advertising Industry
The online advertising industry is a rapidly evolving sector, and has drastically changed over the last several years. With increasing opportunities for brands to reach their target audiences across multiple channels, the sector will continue to change as advertisers look to create more seamless ways to engage with these prospects.
Below are a few predictions that I expect to take place in 2013:
Monetization solutions will flourish:
Wherever you have a captive audience, there’s an opportunity to make money. And there’s always ...