Automated Email: Robotic or Personal?

Author:

Tyler Garns

Source:

Contrary to what some may think, automated email doesn't have to be robotic or annoying. It can be a personal experience for customers triggered by their own interests and behaviors. At the end of the day, it's marketing's job to generate leads, educate and nurture those leads, and earn the right to sell them something. Automated email is an efficient way to scale marketing's lead-nurturing activities.

Here are some best practices that marketers may want to think about when creating an automated email campaign: ...