| Sales Promotional Calendar Ideas |
Key category opportunities |
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| January |
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Football playoffs, Super Bowl, national champioinship BCS, |
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Electornic retailers more TV's sold than any other month |
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New years resolution |
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Weight loss, Smoking cessation |
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Vacation planning |
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Busiest month of year for cruise lines/ travel |
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| February |
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Valentine's Day |
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Retail, gift, jewelry, floral, greeting cards, etc. |
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All-Star games for NBA, NHL, NFL |
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Male oriented products, consumer services |
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Tax prep |
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Tax forms hit home in February |
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Daytona 500 |
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Nascar's Superbowl: male oriented southern skew/ more people watch this than you think |
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February sweeps |
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TV stations rating period |
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Black History Month |
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Cross cultural products |
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| March |
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March Madness- caution for NCAA advertisers to use of trademarks |
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Male oriented products |
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St. Patricks |
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Alcohol, anything that has green? |
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Spring |
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Do-it-yourself market begins, Hardware, Gardening |
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Academy Awards |
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2nd highest TV rating of year- female skew, entertainment skew |
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| April |
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Easter |
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Peak retail for spring fashion |
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Passover |
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Jewish products |
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Tax day |
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Financial |
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Spring |
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Do-it-yourself market begins, Hardware, gardening |
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Baseball Opening day |
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Sports, lawn & gardening, etc. |
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Master's golf |
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Superbowl of golf |
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Prom |
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Teen girls, Formal wear |
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| May |
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Mother's day |
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Retail, gift, jewelry, floral, greeting cards, etc. |
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Memorial Day |
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Unofficial first day of summer- travel by car, gas, hotel, outdoor entertainment |
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Moving Month |
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Real estate, Apartments, Uhaul, Rental |
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Indy 500 |
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Male oriented products |
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Kentucky Derby |
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Upscale |
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May sweeps for TV stations |
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Most important month of the year for TV station's performance |
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Season finales for network TV |
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Entertainment advertisers |
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Cinco de Mayo |
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California, Southwest, and Florida markets |
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| June |
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NBA, NHL finals |
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Male oriented |
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Cable season begins |
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Cable networks wait for broadcast to go to reruns to start their unofficial season of new shows and movies |
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School is out |
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Activities for the kids |
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Father's Day |
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Female to buy for Dad, Dad to ask for dad |
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US Open golf |
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Upscale, golf |
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Wimbledon |
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Upscale, begins about 6/20 |
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| July |
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4th of July |
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Movies, beverage, beer, entertainment |
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British Open golf |
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3rd major- combine with Wimbledon? |
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Baseball all-star game |
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Baseball all-star game |
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| August |
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Back to School |
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Target mom's, kids, office supplies, clothing |
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Pre-Labor day |
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Car travel |
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Pre-upfront season for TV promotion begins late month |
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Entertainment |
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Brickyard 400 |
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Big Nascar race, Winston Cup starts to heat up |
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PGA Champioinship |
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Upscale, golf |
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US Open Tennis |
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Upscale, tennis begins mid- August |
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Moving Month |
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Real estate, apartment, moving vans, rental |
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| September |
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Labor day |
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Do-it-yourself retail |
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NFL opens |
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Male |
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Fall premieres for networks |
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Entertainment |
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Ryder Cup |
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Upscale golf |
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Rosh Hashonah, Yom Kippur |
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Jewish |
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| October |
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Halloween |
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Candy industry- sell 75% of their business this holiday |
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Baseball playoffs/ World Series |
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Male, automotive |
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Car launches |
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Depends on company but a great month for cars |
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Sweetest day |
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Retail, gift, jewelry, floral, greeting cards, etc.. |
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Fall cleanup |
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Last hurrah for DIY |
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Winston Cup |
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Nascar championship |
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NHL opening night |
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NHL sponsors |
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National safety month |
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Security, fire detetctor, spy |
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| November |
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Christmas sales cycle |
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Retail |
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Thanksgiving |
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Retail, grocery |
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NBA opening night |
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NBA sponsorship |
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November sweeps |
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Entertainment |
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Winter |
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Ski, Snowboard, Winter activities |
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| December |
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Winter |
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Ski, Snowboard, Winter activities |
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Christmas |
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Retail |
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Hannukah |
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Jewish |
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New Years |
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Financial- get it done before 12/31- lots of money floating around that didn't get spent and agencies don't want to give it back |
