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Creative Copy
Email Analytics Reveal Sweet Spots In Subject-Line Length |
| author: David Goetzl |
| source: MediaPost |
| date : 5/27/2008 |
| Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
Research culled from 250 million messages sent over the past two years, with 660 different subject lines... |
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Creative Copy
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2008 Email Design Guidelines |
| author: mathewp |
| source: Campaign Monitor |
| date : 5/21/2008 |
| As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.
If you want to dive right in and just need some direction, here’s the outline: |
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Email Marketing
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Taking Transactional Email to Market |
| author: Matthew Vernhout |
| source: One Degree |
| date : 5/21/2008 |
| If you conduct any type of ecommerce, you likely send email to your customers to confirm purchases or account modifications that they have made. But how can you use these emails as an opportunity for promotion while remaining respectful of your customers?
First – Keep in mind that there are two major types of email – commercial and transactional. Commercial email has one purpose: promoting a brand, product/service or cause.
Second – Transactional-focused emails are far more complex. Most commonly, transactional emails are used to: |
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Creative Copy
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Videos in Email...How Many Times Do I Have to Tell You!? |
| author: MindComet |
| source: EmailMarketingVoodoo.com |
| date : 5/21/2008 |
| It's been long debated the best way to go about implementing videos into email. Well, I'll come right out and state the obvious: it can't happen.
BUT there are cool and creative ways to execute videos in email. The simplest thing to do is to take a screenshot of the video, making that clickable which will lead the user to a landing page. |
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Privacy Issues
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The FTC Hands Down New CAN-SPAM Rules |
| author: Bill Nussey |
| source: Silverpop |
| date : 5/20/2008 |
| In case you haven’t heard yet, the U.S. Federal Trade Commission last week enacted new rules intended to clarify the original provisions of the 2003 CAN-SPAM Act. The supplementary ruling, which goes into effect June 26, may have important ramifications for your email marketing program. I encourage you to seek the advice of your legal counsel about how these new rules may affect your programs. In the meantime, here’s a summary of the key provisions for discussion purposes: |
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