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Creative Copy
Learn more from your click reports: paragraph layout |
| author: Mark Brownlow |
| source: Email-Marketing-Reports.com |
| date : 5/22/2009 |
| Can we really expect more clicks just by playing with paragraph length and number?
An analysis of article teaser texts in six months' worth of newsletters pumps out these graphs: |
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Creative Copy
8 Tips to write ‘eye-catching’ subject line |
| author: Staff |
| source: XDXY eMarketing Tips |
| date : 5/20/2009 |
| Write a attractive subject line to drive recipients to open and read your email is the 1st and most important step, which some of the companies still not master it yet. Here are some Tips regarding how to write ‘eye-catching’ subject line to improve your open-rate and generated more profit from it. |
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Email Research
Direct Mail Spending to Plummet, Email to Soar: Borrell |
| author: Ken Magill |
| source: Direct Magazine |
| date : 5/20/2009 |
| “We’re predicting that email will continue to distance itself from other online advertising formats over the next five years, growing to $15.7 billion and remaining the preferred channel among many marketers,” the study said.
Most of the growth in email marketing will be local as businesses begin to abandon direct-mail couponing and promotional offers in favor of more cost effective email, the study said. |
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Email Acquisition
Off the Beaten Path: 5 Uncommon Ways to Build an Email List |
| author: Jodi Baier |
| source: Chief Marketer |
| date : 5/19/2009 |
| Every day, email marketers are trying valiantly to build their house lists with valid addresses. We solicit Web registrations, fight battles with other departments, and basically do everything we can to build our list.
Or do we?
There are always the tried and true, conventional approaches to building an opt-in email database. If you haven't done these yet, I'd suggest you start here: |
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Email Marketing
How Email Became a Direct-Marketing Rock Star in Recession |
| author: Natalie Zmuda |
| source: AdAge |
| date : 5/11/2009 |
| It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results.
E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That's led to increasing investment in technologies that better target customers and serve up more enticing messages. |
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