Check out the benefits of subscribing Creative Copy Learn more from your click reports: paragraph layout author: Mark Brownlow source: Email-Marketing-Reports.com date : 5/22/2009 Can we really expect more clicks just by playing with paragraph length and number? An analysis of article teaser texts in six months' worth of newsletters pumps out these graphs: Creative Copy 8 Tips to write ‘eye-catching’ subject line author: Staff source: XDXY eMarketing Tips date : 5/20/2009 Write a attractive subject line to drive recipients to open and read your email is the 1st and most important step, which some of the companies still not master it yet. Here are some Tips regarding how to write ‘eye-catching’ subject line to improve your open-rate and generated more profit from it. Email Research Direct Mail Spending to Plummet, Email to Soar: Borrell author: Ken Magill source: Direct Magazine date : 5/20/2009 “We’re predicting that email will continue to distance itself from other online advertising formats over the next five years, growing to $15.7 billion and remaining the preferred channel among many marketers,” the study said. Most of the growth in email marketing will be local as businesses begin to abandon direct-mail couponing and promotional offers in favor of more cost effective email, the study said. Email Acquisition Off the Beaten Path: 5 Uncommon Ways to Build an Email List author: Jodi Baier source: Chief Marketer date : 5/19/2009 Every day, email marketers are trying valiantly to build their house lists with valid addresses. We solicit Web registrations, fight battles with other departments, and basically do everything we can to build our list. Or do we? There are always the tried and true, conventional approaches to building an opt-in email database. If you haven't done these yet, I'd suggest you start here: Email Marketing How Email Became a Direct-Marketing Rock Star in Recession author: Natalie Zmuda source: AdAge date : 5/11/2009 It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results. E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That's led to increasing investment in technologies that better target customers and serve up more enticing messages. This simple tool will put your Request for Proposal in front of hundreds of email suppliers, at no charge to you, and with complete confidentiality. Marketers and Buyers click here Suppliers and Sellers click here To jumpstart an RFP, click the appropriate email category below. In-house Software Outsourced Solutions Email List Rental Email Data Append Customer Acquisition Supplier Directory Search hundreds of email suppliers. Promotion Calendar A promotional outlook on the year. Glossary Industry jargon defined. Email Marketing General articles on email marketing Email Acquisition Profit from prospecting Case Studies The good, the bad, and the ugly Integrated Marketing Tying it all together to increase reach and response B2B Making B2B email marketing work for your company Targeting / Segmentation All segments are not created equal Email Analysis Number crunching email marketing articles Email Technology The technology behind email Creative & Copy How to get your emails noticed Viral Marketing Unleashing the power of the grapevine Email Deliverability Getting your Emails in the Inbox Privacy Issues Making privacy a competitive advantage rather than a liability Email Research / Strategy The facts behind email marketing Home | Company | Account | Sitemap | Events | Resources | Email Marketing Best Practices

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