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Email Marketing
Best Practices |
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Click on the links below to see articles, how-to's, and whitepapers on the following email marketing topics. |
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Email Marketing
Email marketing tips and advice.
Email Aquisition
Growing your list or customer base requires more than sending out millions of acquisition emails and hoping they will convert. These articles cover acquisition email marketing topics that will help you profit from prospecting.
Case Studies
Right or wrong, you'll find good (and bad) examples of email marketing programs here.
Integrated Marketing
Integrated programs across email, retail, catalog and/or other channels combine to produce greater results in your marketing campaigns.
B2B Email Marketing
Business-to-business email marketing requires a different rule book than sending emails to consumers. Learn here what it takes to excel in B2B email marketing.
Targeting and Segmentation Strategies
All segments of your list are not created equal, yet many companies continuously mail the same message to their entire list. Explore the benefits of targeting and segmentation here.
Email Analysis
CTR, CPM and CPA, oh my! Look here for ways to understand all of the numbers behind your email marketing campaigns.
Email Technology
The technology behind email ISPs, email bounces, delivery systems: It's all here.
Creative & Copy
This section explores how subject lines, calls to action, copy and design play a crucial role in getting your email read, and more importantly, to produce results.
Viral Marketing
Perhaps one of the most powerful methods to spread the word, Viral Marketing is one of the least expensive ways to grow your database and increase your brand awareness.
Email Deliverability
Make sure more of your email gets to the inbox with these articles on email deliverability issues.
Privacy Issues
Privacy is still a hot topic with consumers, businesses and government. Keep abreast of the latest in regulations and best practices for this important topic.
Email Research and Strategy
These articles point to email marketing related studies.
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