Check out the benefits of subscribing Best Practices : Viral Marketing Serving Viral Marketing to Hungry Consumers author: Tessa Wegert source: Clickz date : 2/16/2006 Thrilling movies, a guy in a chicken suit, and vegetables leading an Organic Rebellion are sure to come to mind when you hear the words "viral marketing." The past couple years have produced a glut of videos and applications intended to generate consumer buzz. As a promotional tool, viral marketing is spreading in much the same way as the very promotions it spawns... This is Viral! 9 out of 10 Email Readers Pass it Along author: Jack Loechner source: MediaPost date : 2/9/2006 A study by Sharpe Partners revealed that 89% of adult Internet users in America share content with others via email. The recently released study on viral marketing also found that 63% of the respondents share content at least once a week and as many as 75% of the respondents forward this content to up to six other recipients Six Tips to Improve E-Mail Delivery Rates author: Janine Popick source: DM News date : 1/23/2006 Want to improve your delivery rates? Here are six suggestions from the CEO of Vertical Response: Help Friends Build Your List author: Melinda Krueger source: MediaPost date : 1/10/2006 THERE IS NO MORE CONVINCING argument for reading an e-mail than a friend's recommendation. If a friend (or colleague) has taken the time to forward something to you, it is likely to be relevant and you are somewhat beholden to read and respond. So make it as easy as possible for friends to forward your e-mail. See No Email, Hear No Email, Sell No Stuff author: Staff source: Pepper & Rogers Group date : 7/13/2000 The most successful super-distribution email campaigns (often called "viral marketing") offer something so unique that the message grabs your attention and impresses you so mightily that you can't help sharing it with friends and colleagues. That's what happened last week when we received an email from office.com. The email (offering two free "astronaut" pens if we purchased $30 in office supplies from the site) included a 30-second ad, with streaming video and audio. (We were able to view and listen to it without a software plug-in because our computers are appropriately equipped.) The email uses RadicalMail's streaming, multimedia technology, which is not only avant-garde to the eyes and ears, but also important to one-to-one marketers: It treats email as a truly interactive platform. Viral Marketing Techniques the Typical Business Website Can Deploy Now author: Dr. Ralph F. Wilson, E-Commerce Consultant source: Web Marketing Today date : 2/8/2000 This article shares fundamental viral marketing techniques to drive more traffic to your Web site and grow your newsletter database. Email to the Editor on Viral Marketing author: Dr. Ralph F. Wilson, E-Commerce Consultant source: Web Marketing Today date : 2/8/2000 Reader feedback to the Editor on viral marketing principles. Comparing Viral Marketing Strategies to the Six Principles [of Viral Marketing] author: Dr. Ralph F. Wilson, E-Commerce Consultant source: Web Marketing Today date : 2/8/2000 Viral marketing can increase Web traffic and help grow your list. This article gives examples of companies that do it successfully. As with many things, Amazon.com makes the list. The Six Simple Principles of Viral Marketing author: Dr. Ralph F. Wilson, E-Commerce Consultant source: Web Marketing Today date : 2/1/2000 I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks. Home | Company | Account | Sitemap | Events | Resources | Email Marketing Best Practices © 2002-2006 Email Institute, LLC. All Rights Reserved