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 AOL Adopts Goodmail, 15 ESPs Follow |
| author: Staff |
| source: MarketingVOX |
| date : 5/9/2006 |
Goodmail Systems on Monday announced that 15 major email service providers have agreed to use its email accreditation service after AOL quietly launched Goodmail's CertifiedEmail last week after months of controversy, DM News reports. More are likely to get on the bandwagon since 15 of the 25 major players, such as Epsilon Interactive and ExactTarget, have already signed up.
To read more and to learn how the Goodmail process works, click on the title of the article. |
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Live from Deliverability Bootcamp: AOL to Implement Goodmail "Soon" |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 4/19/2006 |
Marketers looking for specifics on AOL's implementation of Goodmail's Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.
AOL announced last year it would begin using Goodmail's Certified Email system, under which emailers can pay a fee to have their email certified as not spam and guaranteed to be delivered into AOL users' inboxes with graphics and links intact.
The announcement set off a firestorm of criticism from organizations claiming the scheme would, among other things, result in a two-tiered email system where only those who pay will reliably get their email delivered. AOL denies this. |
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Live from the Email Authentication Summit: Classes of Email "Absolutely Inevitable" |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 4/19/2006 |
Different classes of email are "absolutely inevitable" if the system is to advance to the point where users can trust it, said Richard Gingras, CEO of Goodmail Systems, the company whose Certified Email program AOL is implementing over the protests of activist group MoveOn.org and others.
The remarks—made at Wednesday's Email Authentication Summit here—could be interpreted as bolstering some of Goodmail's critics’ arguments. Representatives of groups such as MoveOn.org contend that Certified Email will lead to a two-tiered email delivery system in which senders who pay get more-reliable delivery than those who don’t.
But according to Gingras, senders already pay to get email delivered. |
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Email Patent Has Potential Wide-Ranging Effects |
| author: Ken Magill |
| source: Direct Magazine |
| date : 4/11/2006 |
Email service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.
The technique allows corporate marketing departments to provide content so local resellers can send out email that looks like it comes from the reseller, yet all aspects of it are controlled by the corporate marketing department.
An auto manufacturer, for example, could set up an email newsletter with regional offers giving local dealers the ability to send it out with, say, coupons for oil changes.
Jordan Ayan, CEO of SubscriberMail, believes his technique is ripe for growth as companies increasingly aim to take control of what local agents do via email. |
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Goodmail Allows Double the Complaints of AOL’s Enhanced Whitelist |
| author: Ken Magill |
| source: Direct Magazine |
| date : 3/14/2006 |
Goodmail’s CertifiedEmail program allows senders to have more than twice the rate of spam complaints as its enhanced whitelist, according to documents obtained by Magilla Marketing.
The news seems to bolster claims by AOL’s critics that marketers who pay Goodmail won’t have to behave as well as those who don’t.
AOL maintains two whitelists, or lists of senders that meet certain good behavior criteria, such as low complaint rates, and as a result, have an easier time getting their email delivered with graphics and links intact. |
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AOL goes on the offensive to clear up the ‘paid email’ confusion |
| author: Staff |
| source: Internet Retailer |
| date : 2/24/2006 |
It’s too late to nip it in the bud. But ISP giant America Online Inc. is attempting to quell rising industry concern and confusion over its new CertifiedEmail service being offered to Internet retailers and online marketing firms.
To address the uncertainty, AOL and email delivery service provider Pivotal Veracity, which delivers and reports on messages sent to myriad ISPs, including AOL, held a webinar that detailed AOL’s new email product offering as well as stated the processes that would not be changing. During the webinar, “How to Successfully Communicate with AOL Subscribers,” intended to clarify what AOL and Goodmail Systems previously announced, the two companies stressed the following: |
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GoodMail, Bad Solution |
| author: Jordan Ayan |
| source: Chief Marketer |
| date : 2/15/2006 |
| There has been a lot of buzz in the national media lately about GoodMail's Certified Email solution. Some are touting it as a solution to the spam problem. GoodMail is promoting it as the ultimate tool to ensure that your mail gets delivered at participating Internet Service Providers. The reality from my perspective is that GoodMail is a bad solution. |
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Email Postage Is Coming |
| author: Stefan Eyram |
| source: One Degree |
| date : 2/13/2006 |
Email Postage, the use of a “pay-per-email” model to get email delivered, is heating up as a topic for email marketers. The idea has been around for a long time, especially after January 2004 when Bill Gates announced Microsoft was looking into it.
With some recent announcements from AOL this stuff is getting coverage in USA Today and the New York Times.
What is email postage? |
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Goodmail CEO on the AOL Deal and More |
| author: Tim Parry |
| source: Chief Marketer |
| date : 2/10/2006 |
Richard Gingras says he suddenly knows what it's like to be a politician or a celebrity.
The cofounder/CEO of Goodmail Systems says he's only trying to help commercial bulk emailers attain higher open rates while allowing consumers to once again trust that the emails they receive are from the stated recipient. But after AOL announced on Jan. 30 that it had started using Goodmail’s CertifiedEmail service, Gingras says he's seen a lot of misleading information in the media.
"It's kind of tough to read about yourself in a bad manner every day," Gingras says. "Somehow, no matter how we try to explain the service, the correct message does not get through." |
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Email Executives Back AOL-Goodmail Deal |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 2/8/2006 |
After an initial outcry over AOL’s announcement that it was implementing Goodmail’s CertifiedEmail program (“AOL-Goodmail Deal Called Money Grab”), some prominent email marketing executives have come out in favor of the deal.
AOL announced on Jan. 30 that it was implementing Goodmail’s certified email service. Under the plan, AOL will charge senders a fraction of a cent per email to guarantee that their messages are delivered with graphics and links intact. |
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AOL-Goodmail Deal Called Money Grab |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 2/6/2006 |
AOL's announcement that it would begin implementing Goodmail's CertifiedEmail program is being denounced by at least one top industry executive as a cynical attempt to get more money out of nonspamming marketers.
Currently AOL blocks graphics and links on most bulk email unless the sender is on AOL’s whitelist. Beginning this week, however, AOL said it would allow senders who have gone through an accreditation process with Goodmail to display images and hyperlinks by default for a fraction of a cent per message. AOL said it will also add a “trust” symbol that will appear in the display window so that recipients know the message has been verified as from a sender with a good reputation. |
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Email Morphs Into A Feed: The Progression from Email to RSS Content Distribution & Marketing |
| author: Chris Redlitz |
| source: Adotas |
| date : 1/31/2006 |
| Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. |
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Behind the Scenes in the Booming Email Service Provider Industry: Why Are Some Clients Complaining? |
| author: Anne Holland |
| source: Chief Marketer |
| date : 1/23/2006 |
Business is booming for email service providers (ESPs). In fact 87% of 1,927 marketing professionals recently surveyed by my company,MarketingSherpa, said they send some or all of their email campaigns and newsletters to ESPs instead of via inhouse systems.
When we asked marketers how happy they were with their current e-mail vendors, however, the news wasn't always so fabulous. A few sample quotes:
"I've been there. I know what's behind the curtain. It's ugly."--Former major ESP vice president who switched to a related industry in 2005.
"This industry has got to grow up!"--Top exec at an independent email deliverability firm. |
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IronPort Tool Checks Both Email and Web Reputations |
| author: Staff |
| source: MarketingVOX |
| date : 1/23/2006 |
| Email security company IronPort Systems has launched a web reputation tool that checks not only email reputation but also the URL links within emails, reports DM News. Most email content filtering technology doesn't evaluate such links, according to the company. Using its SenderBase Network and constant scanning of the internet for newly created or modified URLs, IronPort develops a score for each URL, based in part on whether the domain has established a positive track record. More than 100,000 contributing organizations provide the SenderBase data, including eight of the 10 largest ISPs and Fortune 500 companies, according to the company. |
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Transitions: A Guide to Switching Email Technologies |
| author: Kirill Popov and Loren McDonald |
| source: Clickz |
| date : 1/18/2006 |
The average length of home ownership is about seven years. We haven't seen similar figures for how long companies stay with one email marketing technology or vendor, but it's reasonable most companies will eventually switch technologies.
At our company, 99 percent of our clients have switched from another technology, whether homegrown software, a purchased software system, use of an agency, or direct use of a hosted email service provider (ESP) solution. Some new clients need more advanced features, while others want to improve their delivery rates.
If you plan to switch email marketing providers in the future, keep this checklist in mind as you make the transition from your old technology to the new one: |
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Q&A with Des Cahill |
| author: Roger Park |
| source: iMedia Connection |
| date : 12/13/2005 |
Habeas CEO discusses strategies, trends and the state of email marketing.
iMedia: What is email reputation and accreditation?
Des Cahill: Reputation, if not the new buzzword in email marketing, is certainly going to be the focus of a great deal of activity in the next few years. Organizations such as MAPS provided the earliest reputation systems, but were viewed warily and even drew lawsuits from some email marketers. Despite this early hostility, reputation is now becoming a mainstream necessity with thousands of legitimate enterprises. Reputation systems help receivers answer the question, "Do I want to accept this message from this sender?" The spam problem has reached such a magnitude that receivers are forced to ask this question of every inbound message in order to prevent network overload. Recent statistics indicate that spam now makes up anywhere from two-thirds to more than 80 percent of email. Whether rudimentary or complex, most large email volume receivers leverage some type of reputation system... |
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The Authentication Bandwagon: Trade Group Jumps on Board |
| author: Staff |
| source: Chief Marketer |
| date : 10/26/2005 |
Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe email authentication.
The Direct Marketing Association announced last week during its annual DMA05 conference that members must start using email authentication protocols as a condition of membership. That includes members who publish e-zines.
To facilitate this, the DMA has created best practices information to help members understand the authentication process, which validates the source of email, according to Direct magazine. The intent is to curtail spam, phishing and other forms of fraudulent email. |
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DMA Mandates Email Authentication |
| author: Staff |
| source: Multichannel Merchant Magazine |
| date : 10/18/2005 |
The board of directors of the Direct Marketing Association voted to require all DMA members to use email identification and authentication protocols.
“Email authentication protects the integrity of responsible marketers’ brands and improves the likelihood that legitimate email, whether it is a marketing offer, airline ticket confirmation, or a financial statement, gets through to its intended recipient,” DMA president/CEO John Greco said at the DMA’s annual conference this week in Atlanta. “Consumers can have more confidence they are getting a legitimate, valid offer from a trusted source. Marketers get fewer false positives, increased deliverability, and better protection for their brands against illegal use. It¹s a win-win for everybody.” |
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Keeping it real: What email authentication means to you |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 10/1/2005 |
The Internet's biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect marketers' ability to get email delivered. As a result, marketers who choose to ignore authentication will soon find even their customer service emails ending up in consumers' junk folders.
Microsoft, for example, is implementing a sender identification system under which MSN and Hotmail in November will begin to flag as potential spam incoming messages for which its servers can't verify the senders' return address information. Microsoft's move increases pressure on email senders to adopt its authentication solution of choice, Sender ID Framework — a way to check if an e-mail that claims to be coming from a certain Internet domain (WidgetMerchant.com, for example) really is being sent from servers associated with that domain. |
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Emailers Urged to Meet Microsoft Standards |
| author: Ken Magill |
| source: Chief Marketer |
| date : 9/28/2005 |
As Microsoft's November deadline for emailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other emailers to take action.
That month MSN and Hotmail will begin to flag as potential spam incoming messages for which its servers can't verify the sender's return address. Any unauthenticated email, even email newsletters, may start ending up in receivers' junk mail folders. |
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Phishing: A Call to Authenticate! |
| author: Chip House |
| source: Chip's Deliverability Tips |
| date : 8/1/2005 |
I recently saw these stats on the impact of Phishing (spammers fraudulently coaxing consumers into providing credit and other information). The time for email authentication technologies, such as Sender ID, SPF and DKIM has clearly arrived and is necessary to keep the email from its steady erosion in the eyes of consumers.
"--Survey: Phishing Increase In 2005 Is Eroding Confidence of Online Customers
The Gartner survey of 5,000 online buyers found that... |
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Will DKIM become Industry Standard? |
| author: Chip House |
| source: Chip's Deliverability Tips |
| date : 7/13/2005 |
Yahoo and Cisco are proposing DomainKeys as THE industry standard. How do I think that will affect marketers?
An encrypted authentication standard has a number of benefits for both senders and receivers – largely due to the level of confidence encryption provides to the receiving community. Encryption-based authentication, such as DKIM, provides the most protection available against domain spoofing by spammers. |
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Live from the Email Authentication Summit: Sender ID Ready to Fight Phishers |
| author: Brian Quinton |
| source: Direct Magazine |
| date : 7/12/2005 |
| Email authentication is a place to start fighting spam, but don't stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, email tech vendors and e-marketers held in New York on Tuesday. |
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Hotmail Implements Email Authentication |
| author: Heather Retzlaff |
| source: Multichannel Merchant Magazine |
| date : 6/22/2005 |
| According to a 2004 study by the Pew Research Center, 63% of consumers trusted email less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an email message. Beginning this week, nonauthenticated messages will be placed into a customer's junk folder or deleted altogether in conjunction with other spam filters. |
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Hotmail Demands Sender ID |
| author: Paula Skaper |
| source: One Degree |
| date : 6/22/2005 |
As of this morning, Hotmail users will receive a security warning when they try to open commercial emails that are not associated with a Microsoft Sender ID. Microsoft has also advised senders that it will begin delivering unauthenticated emails to the junk folder around November of this year.
Because Sender-ID authenticates the “from” address of your email messages, email marketers need to take steps to insure the authentication of their domains and those of their clients happens properly. |
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Fire the Marketing Team, Buy Technology |
| author: Paula Skaper |
| source: One Degree |
| date : 6/20/2005 |
And here I’ve wasted decades learning the techniques and strategic approaches that work for my clients, and all they had to do was buy the right technology.
Don’t believe me? Navigate to this link and click on system overview on the lower right hand side of the page. You’ll be treated to a streaming presentation that explains why all those campaigns fail. According to the presentation, all that wasted money on advertising creative, positioning and messaging can be avoided simply by buying the Digital Marketing Center. You see good marketing isn’t about great messages, good creative or solid branding. The solution is technology. (That’s a direct quote by the way.)
Gee, I wish I’d known that sooner! What am I going to do with the rest of my career? |
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FCC Wireless Domain Rules Take Effect |
| author: Chip House |
| source: Chip's Deliverability Tips |
| date : 3/14/2005 |
Wondering what's next with CAN-SPAM? If you didn't know, the FCC was compelled to make rules regarding sending messages to wireless devices/domains. And rule they did! On 2/7 they posted a list of domains to which no unsolicited commercial email should be sent. The catch -- the FCC gave marketers just 30 days to comply, meaning that if you're still sending to these domains as of 3/9/05 you are violating CAN-SPAM.
You can find a full list of the excluded domains at: |
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D&B uses Flash e-mail to promote data product |
| author: Russell Shaw |
| source: B2B Magazine |
| date : 1/19/2004 |
Starting in September 2003, D&B, the risk management product and services company formerly known as Dun & Bradstreet, began distributing a Flash e-mail to help demonstrate and promote its Enterprise Risk Assessment Manager tool.
Salespeople called potential clients to introduce ERAM and then e-mailed the demo to them, said David Brooks, VP of new-media services at the Guild Group. Salespeople then followed up with another call to discuss the product and the demo with clients. |
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Guess What? You're in Charge of E-Mail Operations! |
| author: Kendra Jaros |
| source: Clickz |
| date : 4/18/2003 |
I'm guessing a bunch of people out there are in the same position I am; people who woke up one morning and found themselves managing an e-mail operation. Maybe your boss decided e-mail marketing was exactly what your organization needed and tapped you to do the job. Maybe your company newsletter has grown to gargantuan proportions.
Like me, you're hardly clueless. You have a solid background in marketing, technology, or production. But suddenly, those Talking Heads lyrics go through your head: "And you may ask yourself-- Well... How did I get here?" |
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Modified Mail Could End Spam |
| author: Staff |
| source: Clickz |
| date : 4/7/2003 |
The Titan Key, an anti-spam startup out of Honolulu, Hawaii, uses a challenge/response technology, but with a twist. "The problem with all anti-spam technologies," says Peter Kay, president and founder of The Titan Key, "is that the spammer knows you're there. As long as they know that the e-mail address is good, they will keep sending spam."
Everyone knows that spam is a problem on the Internet, but it is a particularly severe problem for ISPs because it harms loyal customers more than new customers. Kay says that his product reverses this trend. |
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The Future of E-Mail |
| author: Paul Soltoff |
| source: Clickz |
| date : 3/24/2003 |
It's difficult to predict what will happen next month, let alone two years from now. Nonetheless, let me tell you what I believe the future of e-mail looks like, and explain what you can do to take advantage of the changes not only in e-mail, but also in technology as a whole.
First, we need to know what's happening in the present. More than 30 billion e-mails are sent worldwide each day. Over 25 percent of it is spam. The result is tons of electronic clutter, dismal metrics, unhappy marketers, beleaguered governmental agencies, besieged ISPs and frustrated consumers. The situation has also sparked knee-jerk reactions over e-mail delivery from just about everyone in a position of power. |
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Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success |
| author: Edward Grossman |
| source: Clickz |
| date : 3/21/2003 |
Response to my previous column about the process I went through trying to find a new e-mail vendor was tremendous. Many readers had the same horrific experience we did, so the big question on everyone's lips was, Who did we actually choose as our new e-mail host? Who was this "hungry" new kid on the block who was so eager for our business?
If you're reading this column in a newsletter, scroll down the bottom. You'll see our new vendor's name in the appended "powered by" footer. If you're not reading this as a newsletter -- sign up now! |
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Four Ways To Reduce Spam |
| author: Staff |
| source: Clickz |
| date : 2/25/2003 |
At biomedical firm Inhibitex in Georgia, Systems Administrator Ron Whitling has more than enough to do, just keeping desktops up and running for some 65 employees. Add to that the 200 pieces of unsolicited e-mail, or spam, that arrive every day, and Whitling finds both his time and his resources stretched to the limit.
"I have a large exchange server, I can handle three times the amount of data than what I now have, but I don't want 200 e-mails a day eating up my resources and bogging down my server," he said. |
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Shopping for an E-Mail Vendor: Part 1 |
| author: Edward Grossman |
| source: Clickz |
| date : 2/21/2003 |
| What's the single biggest decision you'll make outsourcing your e-mail operations? Without a doubt, finding the right vendor. Will it have the capabilities you're looking for? Will it tailor its system to fit your needs or try to fit you into a predefined mold? Can you trust it to handle vital communications between you and your customers? |
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Looking for a Low Cost, High Value Enterprise-Level Mail Server Solution? |
| author: Staff |
| source: Clickz |
| date : 2/3/2003 |
Slick marketing doesn't necessarily mean a great product; conversely an excellent product may not look like much. This is not to say that IceWarp undersells Merak Mail Server, but the product's first impression -- its packaging, user interface, documentation, and Web site -- can hardly be described as slick.
When we delved deeper, however, we found a mail server that packs more features into a high-performance Windows server at a competitive price ($960 for an unlimited number of domains and users) that few products can match. |
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The Bulk Mail Filtering Blues… |
| author: David Herscott |
| source: Opt-in News |
| date : 1/24/2003 |
| I don’t know if you have noticed but our vocabulary as marketers has recently shrunk. There are dozens of words we can no longer use. Thanks to an onslaught of email SPAM, most email application developers are providing, and improving, their bulk/junk mail filtering capabilities. Oh how I miss words and phrases like: free, order now, special, guarantee and many others. I also miss the occasional use of a well-placed exclamation point or dollar sign (these too are no longer available to us – if you hadn’t already guessed). |
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Email Marketing Outsourced vs. In-house |
| author: Clint Symons |
| source: Opt-in News |
| date : 12/10/2002 |
A recent study by the DMA (Direct Marketing Association) suggested that brick-and-mortar direct marketers are shifting away from outsourced email delivery services, focusing more on building in-house methods.
In addition, the study showed a growing demand for professional email marketing software. Because of this trend will outsourcing providers need to change their marketing and servicing strategy? |
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EMAIL MARKETERS' WORST NIGHTMARE: AOL 8.0 |
| author: BEN SILVERMAN |
| source: NY Post |
| date : 10/22/2002 |
WHEN America Online unleashed the latest version of its software last week it sent a shockwave through the email marketing sector.
No, these aren't "spammers," these are legitimate email marketers, the ones who offer cheap sunglasses, renters insurance and 12 CDs for a penny to our inboxes.
AOL 8.0, the Internet behemoth's newest software, is being touted as bringing the user a better experience because of new email enhancements that allow users with one-click to "report spam," and that has many legitimate marketers are concerned that they'll be smeared with the spam label. |
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Screen Scrape Diaries, Part 1 |
| author: Edward Grossman |
| source: Clickz |
| date : 9/20/2002 |
| Screen scrapes and spam traps -- sounds like something out of science fiction. Unfortunately, it's a cold, hard reality -- one with which each of us needs to be familiar if we're to avoid pitfalls in email marketing. First, the definitions: |
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EMAIL APPENDING RISK VERSUS REWARD |
| author: Clint Symons |
| source: Opt-in News |
| date : 7/3/2002 |
Appending is on the rise as more advertisers feel the practice can grow their in-house lists faster while fulfilling sales objectives online. The practice of email appending has raised many permission flags around the industry because the service is not opt-in, yet companies such as Yesmail and e-Direct continue to provide marketers with these services.
To better understand the feeling of the email appending practice, Opt-in News went looking for some industry insight into whether or not professionals feel it is good practice for advertisers to gain email addresses through these services. |
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3 OF 4 RECIPIENTS FEEL APPENDING IS UNETHICAL |
| author: Rodney Much |
| source: Opt-in News |
| date : 6/24/2002 |
| In an industry that surrounds itself with terms such as “opt-in” and “permission-based” there is no room for intrusiveness, yet the acceptance of appending continues to grow. Originally I felt that this was a simple fad that some inexperienced marketers would experiment with but soon realize the repercussions. It appears I was wrong. |
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Email Marketing Solutions: To ASP or To License? |
| author: Seth Miller |
| source: DestinationCRM |
| date : 6/6/2002 |
Regardless of whether a business is small to mid-sized organization or a large scale enterprise, and regardless of the strategy used to collect contacts and leads, all companies must possess some capability to broadcast email to customers and prospects. The evolution of different solutions and the ever-changing market climate requires organizations of all shapes and sizes to seriously consider both the ROI and TCO of the available solutions.
Any email marketing solution must provide the following critical features in order to be effective in today's market: |
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CHOOSE CAREFULLY… |
| author: David Herscott |
| source: Opt-in News |
| date : 5/16/2002 |
It is easy to see that Email Marketing is a cost efficient medium for communicating with customers and prospects. However, what a lot of people don’t realize is that selecting the right vendor can have a big impact on your bottom line. There is currently an enormous range in price for Email technology and related services.
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AIMING LOW ON PRIVACY: The DMA Email Appending Guidelines Too Soft |
| author: Rodney Much |
| source: Opt-in News |
| date : 5/16/2002 |
| This week will see the release of the newest Star Wars film “Episode II” that I’m planning to take my nephews to see. I’m sure I’ll be as disappointed when leaving the theatre after “Episode I”. I remember the feeling of excitement and disappointment all in a matter of hours. Last week this feeling was shared again with the release of the DMA/AIM Email Appending Guidelines. |
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HOW USEFUL ARE ECOA SERVICES? |
| author: Clint Symons |
| source: Opt-in News |
| date : 5/16/2002 |
The days of sending untargeted emails to subscribers are a thing of the past. Advertisers using direct email plan and research prior to large campaign drops. With this email marketing evolution publishers rely more on retention and loyalty of their subscriber base than that of all out acquisition. Costs for acquiring targeted permission-based recipients can be costly so publishers need to retain current inventory to limit spending.
Some publishers leverage ECOA services to assist in subscriber retention. ECOA or Email Change Of Address services keep recipients and publishers connected if an email address is changed for any reason. Some publishers justify the cost of the service as a less expensive alternative to acquiring additional inventory that would otherwise be lost. |
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Filtering Free Email |
| author: Rodney Much |
| source: Opt-in News |
| date : 3/18/2002 |
| A simple method to filter out spam is to create rules in your email program to move unwanted messages out of your inbox and into your trash. |
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Bridging the Gap: Marketing Versus IT |
| author: Jackie Gallogly and Lynne Rolls |
| source: Clickz |
| date : 7/31/2001 |
Last week, Jackie G. briefly touched on the age-old battle of Marketing versus Operations -- a.k.a. Sales versus Production, Marketing versus IT, and... well, you get the picture. Most of us have fought this battle at some point in our careers. I know I have. And for those of you going through it now, I feel your pain.
As a marketer, you may feel your relationship with your IT department is strained, to say the least. And that when it comes to your email marketing efforts, your IT department -- not your marketing department -- may be at the helm. |
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