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 Email usage borders on overbearing, studies say |
| author: Cara Wood |
| source: DM News |
| date : 4/28/2008 |
Several recent studies are reporting that the gap is growing between email marketers' use of their medium and consumers' propensity to respond to it.
A new report from Forrester Research, Break Free From Bad Email, estimated that poor email marketing practices can diminish customer value by increasing customer attrition and decreasing annual customer value. |
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Wednesday is Tops for Opens, Clicks: eROI |
| author: Ken Magill |
| source: Direct Magazine |
| date : 12/11/2007 |
Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.
Average email open rates—or the percentage of emails in which graphics were displayed either in the message or the recipient’s preview pane—on Wednesdays for Q3 were 25.4%, according to eROI’s latest benchmark study. Average click rates for Wednesdays were 3.9%, second only to Saturday, which clocked in average click rates of 5% on open rates of a comparatively low18.7%, according to eROI.
The second best-performing day was... |
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Email Spurs Purchase in 50% of Consumers: Study |
| author: Staff |
| source: Direct Magazine |
| date : 12/5/2007 |
Half of all consumers surveyed have made a purchase as a result of an email solicitation, according to a new study. And 16% did so from messages found in their spam folders.
"It reinforces what we've believed at the gut-level all along, and that is that consumers will always be motivated to buy if the offer is appealing and customer-centric," said Michael Ferranti, CEO of study sponsor Endai Worldwide.
According to the online advertising and marketing firm's research... |
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ESP Reviews, Unsubscribe Mechanism |
| author: Melinda Krueger |
| source: MediaPost |
| date : 12/4/2007 |
Dear Email Diva,
We're trying to evaluate various email service providers. I've found Top Ten Reviews. Can you suggest any others? |
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Best Day To Mail? |
| author: Melinda Krueger |
| source: MediaPost |
| date : 11/13/2007 |
If you are considering testing to find the best day of the week to send your email, the Email Diva has some advice for you: don’t bother. Or, perhaps, make this the LAST thing you test, after you have optimized your user experience, opt-in page, format, creative, copy, links, subject line and offer.
Judging by the number of articles on this subject, many marketers feel that if they can just find that holy grail — the best day to mail — it will magically improve their programs. Unfortunately, judging by the number of conflicting reports, there is no such thing as a best day. You will find experts confidently reporting that, based on their experience, Sunday, Monday, Tuesday, Wednesday, Thursday, Friday and/or Saturday is the best day to send email. |
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The Most Popular Email Days of the Year For Retailers |
| author: Chad White |
| source: MediaPost |
| date : 7/12/2007 |
| It's no surprise that the majority of the biggest email days come in the weeks before Christmas. However, the biggest email day of the year was actually the day after Christmas; more than 53% of the retailers tracked via RetailEmail.Blogspot sent email on Dec. 26, 2006. Here's a listing of the top 20 retail email days: |
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Choosing The Best Day Of The Week To Email |
| author: Chad White |
| source: MediaPost |
| date : 7/5/2007 |
| Which day of the week you send your emails can have a major impact on your open and click-through rates. And the choice of that day is influenced by how many emails you send in a particular week and what your competitors are doing with their campaigns. While in some cases your competitors are creating competition for attention in your subscribers’ inboxes, in other cases their collective wisdom may give you a signal on which days you may want to choose for your own launches. Whether you want to avoid them or go with the pack, it’s definitely helpful to know what your competitors are up to. |
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People react well to email marketing says new research |
| author: Staff |
| source: Brand Republic |
| date : 12/21/2006 |
| NEW YORK - Email marketing has received another tick of approval, as new research shows that three out of four of adults who are online view email communications from companies they like as valuable. |
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Merchants Risk Holiday Crashes—Because They’re Cheap! |
| author: Ken Magill |
| source: Direct Magazine |
| date : 12/12/2006 |
As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic—all because they’re too cheap to spend a little more money on the necessary equipment, according to one expert.
And as near as we can tell, he’s not selling the equipment.
“If you ask 100 online merchants: ‘Have you ever sent out an e-mail campaign that took your site down?’ 95 will say ‘yes,’” said Ken Burke, founder and CEO of e-commerce retail technology firm MarketLive. And too often, it’s because the marketer was too cheap to spend around $7,000 each on a couple extra servers, according to Burke. |
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Six Steps to a Happier Holiday Season |
| author: Stefan Pollard |
| source: EmailLabs |
| date : 10/9/2006 |
If you're like most e-commerce people, your business has just plunged headlong into the all-important fourth business quarter, culminating with the fast-and-furious holiday season.
If you aren't a typical e-retailer, you probably have e-commerce aspects built into your program, such as gift subscriptions, downloads, etc., that can be tailored to the holiday season.
And even if you have no holiday-related e-retail, you should know that your subscribers will be inundated with emails from everybody else. You must sharpen your focus and work the kinks out so that you can stand out amid the inbox clutter for the next three months.
All this means you should be at the top of your email-marketing game right now. with the wrinkles ironed out of your templates, your offers tested and ready to go, your mailing schedule plotted out to the day, and customer-service folks primed and ready to go.
Note: We said "should."
It's probably too late in the year to overhaul your program if you uncover problems or weak areas. However, we developed six strategies that can help you spot problems and perform quick fixes to get you through the season. Check them out before the holiday shopping traffic begins building more pressures. |
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Canadian Email Report Shows Quality Counts |
| author: Carolyn Gardner |
| source: One Degree |
| date : 5/31/2006 |
| Cardcommunications of Canada has published its first Q1 2006 Trends Report which shows what some high-level executives with ROI on the brain might consider shocking. Turns out, bigger is not better. As an email marketing firm we are often approached by clients who are dying to grow their list, get more people to sign up, even wanting to rent or buy a list to get more names. However, where the list is concerned, it boils down to one thing: quality over quantity. |
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eROI: Email Open and Click Rates Soared in Q1, Peaked on Weekends |
| author: Staff |
| source: MarketingVOX |
| date : 5/17/2006 |
| In the first quarter of 2006, the best email open and click rates were on weekends, according to online marketing firm eROI's most recent, Q1 2006 email study. Moreover, open and click rates increased significantly in the first quarter (40 percent and 60 percent increases, respectively), compared with rates for Q4 2005, when open and click rates decreased 29 percent and 21 percent, respectively, from the previous quarter. |
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Subject Line Research: Response Goes Down As the Characters Go Up |
| author: Ed Taussig and Eunhee Lee |
| source: Return Path |
| date : 5/2/2006 |
The issue of subject line length is something that gets debated endlessly around the marketing water cooler. Most people know that anything longer than 55 characters (and, just a reminder, the spaces do count!) will get cut off. And many have heard the maxim that 35 is really a better number to aim for. But, does anyone know how the length of the subject line actually affects response?
Well, yes, in fact. We did an analysis on all acquisition campaigns sent through our Postmaster Direct Network over the last two years. We found that response rate (as measured by clicks) goes down dramatically when the subject line is longer than 50 characters. How dramatic is this difference? Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more. |
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Live from Deliverability Bootcamp: 90% of Email Is Spam |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 4/19/2006 |
Spam accounts for 90% of all email traffic, said panelists at the Email Sender and Provider Coalition's Deliverability Bootcamp on Tuesday.
The percentage of spam flooding the Internet has grown dramatically recently and is the highest it's ever been, they said.
AOL handles more than 4 billion messages every day, of which only 300 million400 million reach their targets, said AOL postmaster Charles Stiles.
Hotmail also handles about 4 billion messages a day, about 400,000 of which are legitimate, said Steve Bassler, product manager at Microsoft Corp.'s MSN Hotmail.
Representatives of AOL, Microsoft, and Yahoo! were on hand to discuss how they filter incoming email in their ongoing battle against spam and what marketers can do to make sure their messages reach their targets. |
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Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 4/19/2006 |
An unacceptably high number of consumer complaints is often the top metric email inbox providers use to determine whether to block incoming email, according to panelists at the Email Sender and Provider Coalition's Deliverability Bootcamp on Tuesday.
A high complaint rate "is when we know we're dealing with an email the consumer just doesn't want," said AOL postmaster Charles Stiles.
Moreover, consumers are not accidentally hitting the "report spam" button, according to a study AOL did recently. "The vast majority of respondents said that when they hit the 'report spam' button, they were mad," Stiles said.
"It's remarkable how similar the messages from the [mailbox providers at the conference] have been," said Miles Libbey, a product manager at Yahoo!, during one of the later panels. "It's all about user complaints. That, and we'll work with you," Libbey said to a room of about 100 attendees, most of whom were email marketers. |
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One in Five Permission-Based Emails Filtered: Return Path |
| author: Ken Magill |
| source: Multichannel Merchant Magazine |
| date : 4/4/2006 |
An average of 20.5% of permission-based emails in the second half of 2005 either ended up in recipients' junk mail folders or didn't get delivered, according Return Path.
Also, 73.4% of consumers surveyed by Return Path said they have had email they wanted to receive either end up in their junk folders or go missing, the email service provider reported.
"Though things have gotten a little better, delivery remains a problem," says George Bilbrey, vice president/general manager of Return Path Delivery Solutions.
Also, business-to-business email has even higher nondelivery rates than business-to-consumer email, according to Return Path. |
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Still Spamming After All These Years? |
| author: Ken Magill |
| source: Direct Magazine |
| date : 3/21/2006 |
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting email addresses, according to a study conducted recently by Magilla Marketing’s parent publications, Direct and Multichannel Merchant.
In comparison, 7% of consumer marketers in the survey said they have no formal permission practices in place for their email.
With fighting spam remaining such as contentious topic in Internet-related discussions, are business marketers out of touch? No, say marketing experts.
The stark differences in the numbers are an indication of the vastly different relationships B-to-B sellers and buyers have with one another, not evidence that B-to-B marketers are significantly “spammier” than their consumer marketing counterparts, they say. |
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Canadian Open and Click-Through Rates Higher? |
| author: Staff |
| source: Direct Magazine |
| date : 3/21/2006 |
Average email open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.
Open rates in Canada in 2005 were more than 55% and click-through rates averaged 8%, according to the Interactive Advertising Bureau of Canada. Open rates in a study by email service provider ExactTarget were 35.5% in the fourth quarter of 2005, down from 42.5% a year earlier.
Also, average click-through rates in Canada for 2005 were 8%, according to the IABC. Average click-through rates for the fourth quarter of 2005 were 6.6%, according to ExactTarget’s study of 2.7 billion emails from more than 4,000 organizations. |
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More Emails Opened on Friday; Clicked on Sunday, Says New Study by ExactTarget |
| author: Staff |
| source: ExactTarget |
| date : 3/14/2006 |
| Emails sent on Friday had the highest average open rate in 2005, according to the 2005 Response Rate Study by on-demand email service provider ExactTarget. The most comprehensive study to date includes data collected during the 2005 calendar year from more than 4,000 organizations, 230,000 email sends and 2.7 billion email messages. |
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Email Targeting: It Works! |
| author: Staff |
| source: eMarketer |
| date : 3/10/2006 |
| A new report confirms that accurate targeting of email marketing messages makes a significant difference. Emails based on consumers' expressed preferences are, by definition, more relevant and therefore more likely to be read and responded to. |
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Email 101: 4 Tips for Keeping Customers |
| author: Tricia Robinson |
| source: iMedia Connection |
| date : 2/27/2006 |
Accucast's vice president of marketing sales provides a primer for marketers looking to add email to their mix of CRM tools.
Customer satisfaction is the driving factor in your retention efforts. Since retained customers spend more money per sale, buy more frequently, refer others and cost less per sale, all evidence points towards the importance of keeping your customers happy. In a tight economy, there is constant pressure to grow and sell more. With this emphasis on increasing revenue, sometimes the fundamentals of building strong customer relationships are forgotten.
Email is one of the best ways to retain customers and increase customer satisfaction because it establishes personal, useful and timely communication. Marketers are starting to realize that when used correctly, email can save you time, money and most importantly, customers.
Here are some tips for getting started with your email program...
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The Best Group for Email Response is… |
| author: Joe Pilotta |
| source: iMedia Connection |
| date : 2/27/2006 |
Looking for higher email response rates? BIGresearch suggests splitting your target market by the search engines they use.
Email's influence on search engine users varies by search engine and merchandise or product group advertised, according to BIGresearch's recent Simultaneous Media Survey (SIMM VII), December 2005.
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Consumers Report Drop In Spam |
| author: Shankar Gupta |
| source: MediaPost |
| date : 2/22/2006 |
FIFTY-EIGHT PERCENT OF CONSUMERS FEEL that the e-mail marketing they receive is usually targeted to their needs and interests--up from 53 percent in 2005, according to a study released Tuesday by e-mail services firm Epsilon Interactive.
The study, based on a January survey of 1005 respondents, also found that spam appears to be waning. Fifty-six percent of consumers reported receiving less spam now than last year.
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This is Viral! 9 out of 10 Email Readers Pass it Along |
| author: Jack Loechner |
| source: MediaPost |
| date : 2/9/2006 |
| A study by Sharpe Partners revealed that 89% of adult Internet users in America share content with others via email. The recently released study on viral marketing also found that 63% of the respondents share content at least once a week and as many as 75% of the respondents forward this content to up to six other recipients |
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Behavioral Targeting Has More Visibility |
| author: Nanette Pietroforte |
| source: iMedia Connection |
| date : 2/1/2006 |
A recent study shows that behavioral targeting is more engaging than contextual, particularly with increased frequency.
Preliminary results from a recent study from TACODA suggests that contextual targeting should be used at the beginning of a campaign but that for subsequent frequency behavioral targeting should be used. |
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Email Open Rates Fell in Q4, Peaked on Fridays |
| author: Staff |
| source: MarketingVOX |
| date : 1/27/2006 |
| Open rates on marketing email and newsletter open rates were 29 percent lower in the fourth quarter of 2005 than in the third quarter, probably due to image blocking by Gmail and Outlook as well as the immense volume of holiday-season emails, writes ClickZ, citing eRoi's "Q4 2005 E-mail Statistics" report, based on data from email campaigns sent by the company. Click-through rates also fell - 21 percent - for the same period. |
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E-mail Open Rates Peak on Friday |
| author: Enid Burns |
| source: Clickz |
| date : 1/26/2006 |
Open rates on marketing e-mail and newsletters dipped in Q4 of 2005, according to the "Q4 2005 E-mail Statistics" report released by eROI.
From the Q3 to Q4 2005, open rates dropped 29 percent. Click rates fell 21 percent in the same period. The report speculates image blocking in Gmail, Outlook 2003 and other e-mail clients chipped away at open rates. The sheer volume of e-mail received over the holidays is another factor considered by the e-marketing agency.
The study finds Friday to be the best day to send e-mail. The past two quarters show a tendency for higher open and click rates on Friday. Tuesday gets the second-highest open rate, with Thursday earning the second-highest clickthrough rates.
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Email Worked with Holiday Shoppers: Report |
| author: Staff |
| source: Direct Magazine |
| date : 1/23/2006 |
Email was more influential than ever in motivating purchases during this past holiday season, according to a survey released by email marketing firm Return Path.
The agency’s second annual holiday email consumer survey found that about half of the1,800 shoppers questioned said they used email offers in their holiday buying, up from 44.8% in 2004... |
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Marketing Spend Shifting to Below-the-line |
| author: Kevin Newcomb |
| source: Clickz |
| date : 1/23/2006 |
The shift in marketing spend from mass media branding efforts to targeted, direct response marketing, including interactive marketing, is happening faster than some might expect, according to a new study by Winterberry Group.
"Simply stated, above-the-line marketing that utilizes generic messages to build awareness is no longer the best way to influence customer behavior," said Bruce Biegel, managing director of Winterberry Group. "Below-the-line initiatives are more successful because they stress targeted and customer-centric communications. Below-the-line also creates measurable results and ROI metrics, which are important to marketers under growing pressure to prove the value of their campaigns. We expect that this demand for quantitative results will continue to intensify for at least the next five years." |
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Holiday Email Marketing Led to Sales - and Backlash |
| author: Staff |
| source: MarketingVOX |
| date : 1/20/2006 |
| Emails from marketers led more users to make purchases this holiday season, with half of respondents to a Return Path survey saying they bought from emails, up from 44.8 percent the previous year, reports DM News. However, consumers were hit by an avalanche of email marketing after having signed up for them at websites or with marketers, writes MediaPost, citing the same survey. Some 44 percent said they were surprised at the large volume - more than they expected. Moreover, 83 percent noticed more emails between Halloween and Christmas, compared with 73 percent the previous year. |
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Consumers Fed Up with Excess Email, Survey Shows |
| author: Staff |
| source: Chief Marketer |
| date : 1/18/2006 |
If one single word comes to mind after the holiday email deluge, it is revelvance.
Consumers were more likely to delete unwanted emails or report the senders as spammers, according to a survey by Return Path Inc. And that means marketers did “a worse job, not better, being relevant to large percentages of their email file,” the company noted. |
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Same Old Spam |
| author: Staff |
| source: iMedia Connection |
| date : 1/18/2006 |
eMarketer reports that email spam levels have fallen over the past year, and that the breakdown of spam, by category, has also changed.
The most common types of spam subject matter should be no surprise to anyone who uses email: mortgages and loans, pornography, lottery/gambling (including phishing emails), gift cards and medication (in that order). Mortgages and loans account for over one-fifth of spam e-mails, down from one-third in Q3 2005. Pornography became more common, while medication-related spam fell from 18 percent to 12 percent.
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Consumers Will Give Info for Timely, Relevant Email: Study |
| author: Staff |
| source: Direct Magazine |
| date : 1/10/2006 |
| Two thirds of consumers are unwilling to give personal information beyond a name and email address to marketers unless giving the information improves the quality of the emails they receive, according to a recently published study. |
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Consumers Don't Always Get What They Want from Emailers |
| author: Staff |
| source: MarketingVOX |
| date : 1/9/2006 |
| What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive "unscheduled offers" from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and although 69 percent want email product catalogs, regular updates on products and sales specials, 81 percent say that's not what they receive. |
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When Should You Send Your E-Zine? Any Old Time |
| author: Staff |
| source: Chief Marketer |
| date : 1/3/2006 |
When do people read your email newsletter?
It depends. They can read it either at home or at work. And the time of day doesn’t matter.
That seems to be the main finding of DoubleClick’s sixth annual consumer email survey. The company found that people are increasingly merging their professional and personal email activities.
According to DoubleClick Email Solutions, 57% of respondents view their work e-mail at work during the day at least occasionally, while almost as many view work emails at home in the evening and on weekends. |
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Forrester: Responsys Leading Email Marketing Service Provider |
| author: Staff |
| source: MarketingVOX |
| date : 12/23/2005 |
Standalone email application service provider Responsys re-emerged as a leader after overhauling its platform and corporate strategy, according to a report by Forrester Research, which single out the company for top honors in email marketing, writes DM News. Responsys is better as an application service provider than as a full-service solution, Forrester said, "so marketers seeking an e-mail agency should look elsewhere."
Forrester said Responsys's interface, dynamic content, reporting and integration capabilities are particularly strong, making it a good choice for enterprise or mid-market users. |
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DoubleClick Study: Email Integral to Consumer Lifestyle |
| author: Staff |
| source: MarketingVOX |
| date : 12/21/2005 |
DoubleClick's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores. Though 57 percent of survey respondents view work email at work at least occasionally, nearly as many check work email from home, at night (55 percent) and on weekends (54 percent). Also, 48 percent check their personal emails at least occasionally at work.
Some 74 percent point to brand - "a brand I know and trust" - as the element most likely to drive a response to an email. |
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New Lab Data: How Humans' Eyes Really See Email Marketing Campaigns |
| author: Anne Holland |
| source: Chief Marketer |
| date : 12/6/2005 |
Study data show that email recipients spend 10-20 seconds – at most – reading a typical email message or newsletter your marketing department has sent them.
MarketingSherpa's research team wondered, What do people really look at in those few seconds? How many words do they read? Do they skim words in order or dart around the screen? Will they read more if there's text-only and no distracting images? Or vice versa? |
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Email Remains the Most Popular Online Activity |
| author: Staff |
| source: Chief Marketer |
| date : 11/23/2005 |
It shouldn’t surprise anyone: Email is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.
Of those surveyed, 77% use email daily, although that number has fallen from 85% in June 2004. Separate tracking by comScore Media Metrix found that email users spent an average 24 minutes a day on e-mail, compared to less than four minutes on search. |
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Be Wary of Email “Trend” Reports |
| author: June Macdonald |
| source: One Degree |
| date : 11/14/2005 |
Friday’s release of a new report from eROI published on emarketer is a glaring example of why you have to look hard at email marketing reports to comprehend what is really going on. If I hadn’t read this one carefully I would think that: a) if I have a large mailing list I’m automatically getting lower response, and b) I should be mailing on Saturday.
Neither of these is true.
The report suggests that large lists are getting lower click and ‘read’ (read ‘open’) rates and that overall response is higher on Saturday. But based on the composition of the lists they are using as a basis for this argument this is akin to determining which is juicier between an orange and a banana. |
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Opt-in Delivery Improves |
| author: Staff |
| source: Chief Marketer |
| date : 11/8/2005 |
Don’t believe all those horror stories about email not being delivered. ISPs and ESPs are doing a better job of getting opt-in email into inboxes than they were three months ago—with two notable exceptions. That's the finding of the latest ISP Deliverability Report Card for Q3 2005 from Lyris Technologies, an email platform provider.
The report, which examined the delivery outcomes of more than 45,000 permission-based email messages to accounts at 41 ISPs in the U.S. and Europe, found that U.S. delivery rates for opt-in email rose in the third quarter to 89%, up from 85% in the previous quarter. |
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The Silverpop Report on Missing Images and Broken Links |
| author: Staff |
| source: Chief Marketer |
| date : 10/26/2005 |
| More companies are now sending email—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by email service provider Silverpop. "It's quite a conundrum for marketers," says Bill Nussey, Atlanta-based Silverpop's CEO. "Just as broadband penetration begins to reach deep into American households, facilitating the display of rich imagery in emails, a growing concern about security and spam has caused new focus on blocking HTML images." |
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Email Recipients Don’t Get It |
| author: Stefan Eyram |
| source: One Degree |
| date : 10/19/2005 |
Every weekday morning I look forward to my email from eMarketer. This morning I was somewhat surprised to read Many Permission E-Mails Still Don’t Get Through (free access until October 25, 2005; subscription required after).
Based on a recent Return Path study, 21% of permission email did not get delivered as intended (to the inbox) during the first half of this year. That’s more than one out of every five emails where the recipient has subscribed by giving their permission. |
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The Email Delivery Dilemma |
| author: Stefan Eyram |
| source: One Degree |
| date : 9/16/2005 |
If you have been reading my posts over the last months or have spoken with me you will know I am always talking about email deliverability, the ability to deliver marketing emails into the inboxes of intended recipients.
Historically the delivery rate has been measured as all the emails sent less all the emails that had a hard (fatal) bounce. Today, deliverability is measured as all the emails sent, but not bounced, less those that did not reach the intended inboxes. Surprisingly few email service providers (ESPs), agencies or marketers measure this very important metric.
This week eMarketer let us in on some recent research that shows 68% of marketers using email are worried about deliverability. |
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Spam (Slightly) Less Annoying: Pew Internet Study |
| author: June Macdonald |
| source: One Degree |
| date : 6/1/2005 |
Most email users are getting less spam than a year ago and are finding it only slightly less annoying. As reported by InternetRetailer.com, the recent Pew Internet study found that for personal email accounts 28% of users report receiving spam, 22% are receiving less, while 47% say they’ve seen no change in spam volume.
For email accounts at work, 21% claim to be receiving more spam, 16% are getting less spam, and 53% are receiving the same volume of spam.
Further stats reveal users... |
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1 In 5 Marketing Messages Don’t Get To The Inbox |
| author: Amanda Maltby |
| source: One Degree |
| date : 4/28/2005 |
Are you certain that your e-mail messages are reaching their intended targets? Have you spoken with your ISP about their filtering practices? Do you have a sinking feeling that no matter how many layers of consent you receive from your customers to send them e-mail, they still won’t get your messages?
If you answered no, no and not sure then you’re not alone. As spam continues to clog in-boxes concern related to the deliverability of legitimate e-mail messages rises and the average marketer is caught in the middle.
Good e-mail marketers are already using practices based on permission being obtained prior to an e-mail being sent and an opt-out opportunity being offered in every e-mail message. They do this or risk being labelled a spammer. But even when these practices are followed e-mail often doesn’t reach its intended recipient. |
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Deliverability #1 Email Marketing Headache |
| author: Enid Burns |
| source: Clickz |
| date : 4/25/2005 |
Deliverability is the number one challenge facing email marketers. Seventy-two percent of respondents to a survey conducted by SKYLIST cited deliverability as a persistent problem in a survey of marketing professionals conducted by email service provider.
In second place is analyzing campaign results. Fourty-four percent by email marketers cited it as a problem in the survey.
The majority of respondents surveyed have lists comprising between one and five million subscribers. Just over half of them (54 percent) email on a daily basis. Results show 62 percent of respondents' mailings are promotional offers, while 54 percent of activity is B2C activity and 46 percent send newsletters.
While the majority of respondents said they would be very likely to use personalized content more extensively, most personalization currently only reaches greeting or name level. Fifty-eight percent of companies in the survey reach that level. Some 31 percent of marketers personalize the subject line. Further personalization drops precipitously from there. |
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Email marketers missing the mark |
| author: Kate Maddox |
| source: B2B Magazine |
| date : 8/11/2003 |
As email becomes an increasingly important and cost-effective tool for marketers, companies must learn better methods of segmenting, targeting and measuring their messages, according to a new study from Jupiter Research.
The report, titled "The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and Science," was released last week by Jupiter’s Marketing Operations, a new research service that helps marketers optimize their online and offline marketing strategies. The study was based on interviews with 107 corporate CMOs and marketing directors.
It found that deliverability of messages is a huge problem facing email marketers. Seventy-one percent of respondents said spam filters were erroneously blocking their messages, and 59% said they have experienced decreased click-through rates as a result of messages being blocked. |
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Survey of Email Format Preferences and Programs |
| author: Dr. Ralph F. Wilson, E-Commerce Consultant |
| source: Web Marketing Today |
| date : 5/7/2003 |
| Here is a comprehensive study of email clients, Internet access speeds, and email format preferences for 954 users, from both business and casual users. Major findings are that 99% of current users can see HTML email messages, though 20% to 23% of users prefer to receive text emails. Gives reasons for their choices. |
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Email Client Programs: comparing casual and business responses, April 2003 |
| author: Dr. Ralph F. Wilson, E-Commerce Consultant |
| source: Web Marketing Today |
| date : 5/7/2003 |
| Not since March 2001 have I updated a survey of email client programs. This survey shows the programs preferred by both business users (506 responses) and casual users (448 responses). Most popular email programs used by casual users were Outlook Express (34%), AOL 6.0 to 8.0 (17%), Yahoo! Mail (13%), Outlook 98/2000/XP (12%), and HotMail (10%). Most popular email programs used by business users were Outlook 98/2000/XP (48%), Outlook Express (27%), Eudora (11%). |
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Email Address Turnover Costly |
| author: Eric Butterman |
| source: DestinationCRM |
| date : 10/17/2002 |
| Email has easily been the largest boon to CRM in the past 10 years, but companies are finding many of their electronic messages falling on deaf cyberears. Research marketing firm NFO WorldGroup may have the answer to why, with its study revealing that 31 percent of email addresses get changed every year and that more than half the changers have lost touch with Web sites because of it. |
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Email by the Numbers: What Do Consumers Think? |
| author: Jackie Gallogly and Lynne Rolls |
| source: Clickz |
| date : 4/29/2002 |
Sometimes, the numbers speak for themselves. This week, I've got some very interesting findings on email usage and its role in our lives. America Online graciously supplied us with specific information from "The America Online/RoperASW Cyberstudy 2001."
This year's study presents compelling evidence that the Internet has become central to people's lives and that email is rapidly approaching the telephone as the preferred way people stay in touch and communicate with each other at work and between friends and family. |
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WHITE PAPER OR WHITEWASH? |
| author: Clint Symons |
| source: Opt-in News |
| date : 4/17/2002 |
How accurate are white papers offered on non-research websites? The trend of offering free white papers is used regularly to entice the user to click. A business will offer free information in return for exposure to their products or services. This trend is a growing marketing ploy used widely among business-to-business companies.
In the permission-based email marketing industry some email marketers offer research or white papers. If their findings differ from what their service offers would they adjust the results to present themselves in a more beneficial fashion? |
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There is More to E-mail Marketing Than Meets the Eye |
| author: Staff |
| source: DestinationCRM |
| date : 1/17/2002 |
In order to effectively utilize the Web for marketing and promotional programs, companies must mix old world strategy with new world technology, according to a recent report by AMR Research.
The study, "Turning Your E-mail Campaigns From Trash to Cash" covers such issues as whether to host or license software through a service provider. Before designing an e-mail marketing campaign, there are many things a company needs to evaluate including vendor selection, technology platforms and creative strategies, according to the study. |
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Forrester Research: Permission is key to email marketing |
| author: Staff |
| source: Nua Internet Surveys |
| date : 10/24/2001 |
| Forrester advises email marketers to provide relevant content in their messages, and to keep those messages short and reasonably infrequent. Gives stats on recipients of permission-based email marketing. |
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Strong Opinions on HTML Email |
| author: Dr. Ralph F. Wilson, E-Commerce Consultant |
| source: Web Marketing Today |
| date : 3/1/2001 |
| An investigation on how some people deplore HTML emails. Here are some of their comments. |
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HTML Email Client Program Summary |
| author: Dr. Ralph F. Wilson, E-Commerce Consultant |
| source: Web Marketing Today |
| date : 3/1/2001 |
| In January 2001 I asked subscribers to my Doctor Ebiz newsletter to tell me what they saw with their email client program so that I could get an idea of the HTML capability of modern email client programs. My daughter Ann and I carefully cataloged about 450 responses. In order to make sure our respondents identified their program accurately, we looked at the X-Mailer line of the email header, which an "email sniffer" program might do with a confirming email to determine whether or not the member of their list can see HTML email. |
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HTML Email: Text Font Readability Study |
| author: Dr. Ralph F. Wilson, E-Commerce Consultant |
| source: Web Marketing Today |
| date : 3/1/2001 |
| In February 2001 my Doctor Ebiz readers patiently answered survey after survey to help me determine what they considered the most readable fonts and sizes for HTML email. While this may come as no surprise to you, it is causing me to change my standards. |
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