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The Big Ask: Opt-In Strategies for Mobile Campaigns

The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today,...

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10 Tips For Growing Your Customer Base

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As marketers it is paramount to grow your permission-based email list of customers and prospects in order to build loyalty and to promote cross-sell and up-sell opportunities. It is vitally important to have an integrated plan that encourages customers and site visitors to sign up for email promotions and newsletters from all touch points, online and offline.
 
Here are 10 best-in-class ideas for growing your customer base for your email programme...
 
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Tags: APAC, Email Acquisition
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